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Starbreeze Vows Never To Do A Free-To-Play Title

by Matthew Kato on July 09, 2012 at 09:45 AM

7,138 Views

Everyone is talking about free-to-play games these days, and Crysis developer Crytek even says that it's dedicating its whole future to the business model. Not for Starbreeze.

Although the company is currently working on a game called Cold Mercury (which is apparently not free-to-play, but "cheap-to-play"), CEO Mikael Nermark told Edge, "We're never going to do free-to-play, because then you have to cater to everyone out there – that's costly and it's hard. We're probably going to go down the road of cheap to play. Would we go all out? No, I don't think I'm going to bet on just one business model."

Nermark has also previously re-iterated the company's commitment to triple-A game titles as well.

[via CVG]

Email the author Matthew Kato, or follow on Twitter, and Game Informer.

Filed under: News, Free-to-Play, starbreeze studios

Comments

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by A Man From The Future Monday, July 09, 2012 at 10:10 AM

They're gonna make one eventually. Everyone else did.
by Andrew Marcos Monday, July 09, 2012 at 10:10 AM

Huh, when everyone else is embracing free to play its interesting to see someone go against it. I gotta say, I do enjoy free to play titles, but it doesn't lend itself well to non multipkayer only games and it is annoying when a game is "pay to win".
by Drew Gunnip Monday, July 09, 2012 at 10:10 AM

nice give us real content!!!!
by Socalmic47 Monday, July 09, 2012 at 10:12 AM

Good for them! It's about damn time a company took a stand. Make great games instead of watered down monetization machines for the Americal Idol crowd.
by somebodyissilent Monday, July 09, 2012 at 10:13 AM

They too shall fall
by durararaGO95 Monday, July 09, 2012 at 10:21 AM

Chances are they might get buried by free-to-play game developers.
by drsoko Monday, July 09, 2012 at 10:26 AM

If they are aginst free to play, then I guess they are against more people playing their games.
by GSWarriorsFan Monday, July 09, 2012 at 10:27 AM

Has to be the first developer to take not support the model. Eager to hear more about this "cheap-to-play" model.
by Ed Monday, July 09, 2012 at 10:28 AM

Cheap to Play, Free to Play, it's all the same thing. Make people pay through micro transactions for content they used to be able to get for one flat price. I've said it a billion times before and I will say it again. If I can not walk into a store and buy your entire game outright, I don't want anything to do with it. I will never, ever give in to Free to Play games. I will quit gaming for good before that happens.
by alex720 Monday, July 09, 2012 at 10:32 AM

Yes! I really hate this F2P crap, because even though the game is "free", every developer is going to start adding micro transactions which will boost the players who buy the stuff incredibly. Just let me pay my $60 and enjoy the full experience.
by With One Last Breath Monday, July 09, 2012 at 10:34 AM

Hmm.......interesting!
by CosmicChaos Monday, July 09, 2012 at 10:46 AM

I would not say never, because then you'll probably end up doing one.
by ps2freak Monday, July 09, 2012 at 10:51 AM

F2P games with micro transactions are all about catering to the whales- people who buy the extra stuff to the point of shopping addiction. I'd rather just play a game that that's not made for a demographic, but instead as a game the developer would love to play. Those games are always better.
by MentalYinYang Monday, July 09, 2012 at 10:52 AM

And if they do?
by linkin park forever Monday, July 09, 2012 at 11:00 AM

But don't they work for EA? EA would make them do one.
by Companion Cube Monday, July 09, 2012 at 11:08 AM

DEATH TO F2P!
by Tezla55 Monday, July 09, 2012 at 12:08 PM

NEWFOUND RESPECT FOR STARBREEZE
by Sepewrathv1 Monday, July 09, 2012 at 12:17 PM

I would have rather seen them say they didn't want to go that route, because of how hard it would be to resist ripping off the consumer.
by Zirus Zero Monday, July 09, 2012 at 12:41 PM

Good for them. F2P rips people off and gives advantages to all the money whores.