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This Is Your First Vita TV Ad
Sony's "Never Stop Playing" PlayStation Vita ads are starting to roll out.
The ad campaign, which according to reports will cost as much as $50 million, is the largest in PlayStation's history.
Sony's SVP of brand marketing Guy Longworth says, "You will find the television commercials featured during primetime programming on some of your favorite networks including Fox, Comedy Central and ESPN. Residents of New York, LA, Chicago, Philadelphia and San Francisco will notice PS Vita on buildings and billboards. You’ll find it on your favorite websites and on your favorite radio stations."
Below you'll find both the North American and European TV spots. Which do you like better?
North America
Europe
[Source: PlayStation]
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