wow what a great use of money...even though your bankrupt and losing money...and you got hacked...anything else?

Interesting target audience. I guess that's me though, huh? Weird. I'm not sure 'Never Stop Playing' is a great slogan. It's good to see they're putting money into the marketing though, hopefully it'll sell better in the states. I'd like to see them continue to support the Vita with more titles down the road though. My primary concern is that in a year the Vita will be like the PSP, home to all the games that aren't accepted on consoles anymore, and nothing else.

Even though there are some handheld titles that i'd love to play, dropping money on the system and  games is a no go for me.  I mean a psp is over $100, the Vita at $200 and the Ds is the same as the Wii and then factor in games... way too expensive :/

Men in their 20's who play video games most likely eat at Taco Bell, pretty nice move. I just don't see this doing well though.

wow, they really think that the Vita is gonna be a big hit. but where the hell did get 50 million dollars, after what they went through?

yea looking at the 4 reviews today is a little upsetting. i was looking forward to modnation. but no multiplayer??!!! still got mortal combat to look forward to tho.

Good luck! If Sony can pull this off they will totally change the portable demographic in America. I hope they do as I'm a portable gamer and tired of a the most interesting titles never leaving Japan. My gut tells me it won't work though. Marketing costs are so high it's insane. They should have just done a Super Bowl ad! Or used some of that money on making titles that will ensure an exciting launch. Good luck Sony! You're swimming against the tide!

I am a man in my 20s that plays games at least 8 hours a week and have a PS3. I already have the Vita pre-ordered so Sony doesn't have to worry about marketing anything to me.

I find their marketing campaign scary; am I the only one?

Sony is actually going to market an item them created? That's honestly a first for them.

I really hope they didn't kill anyone for that money?

i wonder what happened to marcus! does anybody remember when he was in the psp commercials.
that kid was hilarious. "marcus PSP step yo game up" they should use another comidian like chris rock to advertise for them.

oh snap I am man 20 years young, own a PS3 and really want a vita. It is like Sony knows what I want. Weird

Soooo, why wouldn't they kick off this 50 million ad campaign well before the Vita's launch? I really don't understand Sony sometimes.

Great this will ensure that this isn't the n_ gage all over again

Kevin Butler. That is all.

Sony shouldav been usingsome of that money already to advertise it before its release date an tacobells vita giv away was a flex an waist that had no point since the vitas about to release should of done it bak during japans vita luanch

$50M??? wth? i'm gonna laugh my head off if the Vita doesn't sell well....but it will...

Ugh...I hope this pays off for them. We all know Sony is losing money these days (not specifically the fault of the Playstation division), and the Vita is an expensive investment for them. The PSP's terrible reputation is also going to be hard to overcome - the rest of the world isn't as crazy as Japan. But the important thing is that the Vita is getting me to go to Taco Bell, so i suppose it's working Sony:) I will not be buying a Vita though until way later. I'm talking "price cuts and bundles" later. I just can't deal with hardware launches anymore. Not worth it.

I'm a teenager and I want a Vita. Am I going against the market? hahaha I'm joking. This is a good idea by the Vita. They oughta give out FREE Vitas thru Taco Bell. Like eat 90 soft tacos or something.