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PopCap Puts The Minds Of Fans At Ease With Letter On EA Acquisition
Yesterday news broke that Electronic Arts bought Plants vs. Zombies developer PopCap for $650 million in cash, plus $100 million in stock. What does this mean for PopCap? Allow the casual company to tell you in its own words.
In an open letter to fans on PopCap's official website, the developer had this to say:
As some of you may have heard, we recently announced that PopCap Games is being acquired by Electronic Arts, a small mom-and-pop boutique software publisher. What does this mean for the future? It’s simple:
1. EA is being rebranded to Poptronic Arts
2. Sim Zuma: The SwampLife Edition
3. Peggle: Dead Space – Bjorn’s Breakfast
4. Bejeweled Battlefield Blitz
5. Plants vs. ZombEAz: NFL Lockout Edition
Wow!
Ok, not really.
It means PopCap will join forces with one of the world’s largest game publishers, giving us access to many more resources and a greatly expanded global audience. It doesn’t mean that PopCap is going away or changing what we do or how we do it. On the contrary, PopCap’s creative culture is the main reason EA was interested in us. We’re not changing our focus from creating awesome casual games everyone can enjoy.
So what should you really expect from us in the future as part of EA? More! More games, more platforms, more players, and more fun.
PopCap has been around for more than ten years now, and we look forward to bringing you great games for at least another decade to come!
Sincerely,
Your friends from PopCap
Well said, PopCap. What are your thoughts on the EA acquisition?
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