The Olympics are the most important event in sports no one normally cares about. The upcoming 2012 Summer Games in London are set to be the most English Olympics since 1948, the last time the city hosted the event. Today, Sega announced that it will be developing and publishing a game based on the 2012 Summer Games. This follows up the company's 2010 game based on the Vancouver Winter Games

The game will be developed by Sega Studios Australia (formerly known as the Australian branch of The Creative Assembly). The game will feature an impressive 30 events, and will allow plays to compete for medals via online leaderboards.

“The London 2012 Olympic Games is sure to be a once in a lifetime experience for many people,” said Sega's Gary Knight. “The official video game will give people all over the world the chance to participate in the greatest sporting event on earth from their homes, even if they are thousands of miles away.”

Of course, Sega's popular joint venture with Nintendo, the Mario & Sonic Olympics, will also have a title based on the 2012 games.