The lights are on
The success of Angry Birds across mobile platforms isn't debatable and developer Rovio fully intends to continue capitalizing on the brand.
Rovio “Head Eagle” Peter Vesterbacka spoke to the future of the franchise at a GDC panel this afternoon, reinforcing that the Angry Birds games will always remain at the core of the IP. Rovio plans to continue regular updates with new levels, birds, and more, even while looking into the viability of other entertainment markets. Proof of such can be found in the newest Angry Birds game – Angry Birds Rio – which is slated to release on March 22. Vesterbacka confirmed that Rovio is looking to expand the IP onto consoles but first must be reassured that the platform will allow for regular and meaningful updates.
Looking to the future, Vesterbacka explained that Rovio is most interested in broadcast media such as television, and that a full-length feature movie is currently in the works. The company took its first steps into merchandising last year with a line of Angry Birds phone cases, clothing, toys, and plush figures, and it has plans to further this arena as well.
Vesterbacka concluded the presentation stressing his belief that mobile gaming has become the center of gravity for the entire video game industry, and that smart phones will continue to position mobile at the heart of all entertainment. He expects new brands and intellectual property to emerge from the immensely competitive market and notes Angry Birds as a pioneer in this frontier.
Havent played it but it looks fun.
That bird has a very distinct unibrow...just felt like pointing that out. But seriously, I would welcome a console version of the game.
Yupee another game franchise that will be run into the ground.
A full-length feature film? I think that's taking the marketing a bit heavily. I mean, good luck. But I'm not sure if I'd want to watch slingshots, birds, and pigs for an hour and a half.
Game's fun though.
Angry birds must be like the birds in the movie "Birds" lol they will kill you
can people please get over angry birds? yeah, it was good for the first i played it, but go and buy a real gaming console and stop spending your free time playing on your phone (or itouch)
ZOMG Kinect Angry Birdz plz
I told my girlfriend that the angry birds game she was playing on her phone was a video game. She totally denies it because she hates all video games except for Super Mario. Got her all mad haha.
Angry birds is super addictive. A lot of fun.
Angry Birds is the CoD of the mobile platforms.. overrated, and it'll be run to the ground eventually, if not already.
At least in my opinion.