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VGA Numbers Fall For Fourth Consecutive Year

Update: Variety updated their original story in a way that paints a slightly brighter picture of the 2010 VGAs:

"While the overall numbers were down there is some reason to celebrate at Spike. Demographics in some key categories were actually up this year. Adults 18-49 were up 12 percent - from 370K to 450K; Adults 18-34 were up 5 percent from 278K to 292K and Men 18-34 showed an impressive 15 percent climb from 281K to 251K."

You can check out their breakdown by demographic here.

Original Story: Following the Spike Video Game Awards this past Saturday, the web was abuzz over the sizable number of game reveals and trailers that debuted during the event. First looks at Mass Effect 3, Uncharted 3, and Elder Scrolls V may have garnered some major attention, but how did the show perform from a rating standpoint?

According to Variety’s rating specialist Rick Kissell, this is the fourth consecutive year that the VGAs viewing numbers have dwindled. This year 627,000 people tuned in, a three percent drop from the 2009 showing.

Kissell expects the numbers to increase slightly over the next week as DVR viewings are factored in, but even so, the downward decline is apparent.

Did you tune in to the VGAs? Or did you wait for the highlights to appear online?

[via Variety]

Comments
  • I briefly watched them, but got my info here at GIO. The jokes weren't that funny, the presentation wasn't that good and when Dane Cook was talking, I vomited in my mouth a little bit.
  • The entire presentation of the VGAs was very crude and poorly put together. It was almost hard to watch. Luckily there were some great trailers to make it less of a flop. There were way too many hosts/presenters, and they seemed to mess up the script and acknowledge it while on stage. They need to step up their game and actually put together a well thought out and well organized ceremony.

  • I stopped watching around the time they brought the cast of True Blood out to talk about how they love sex. I'm pretty sure they only hand out awards to the people who would make the best skit on stage. If the video games industry is ever going to be taken seriously, we need an award show that doesn't cater to Spike's demographic. I'm not saying we're quite ready for Oscar or Emmy level of fanciness, but at least something a little more mature.
  • I am one of the DVR numbers.

  • The last time I actually watched the VGA's on Spike was years ago. I guess if the ratings keep dropping it'll go the way of the dodo, but what's the point of tuning in when the product is underwhelming? We can just as easily watch the highlights, and trailers here or other places on the net.

  • The entire show was awkward to the point where the "celebrity guests" openly admitted it on air. The writing was horrid, Dane Cook was there (die), and the "presenters" seemed like they had no idea how to read a prompter. The only saving grace were the premiers.

  • I watched it, but it was so bad that all me and my brother did was make fun of the idiots that were talking. The only thing that slightly redeemed the show was the awesome reveals.

  • I just wait for the trailers/reveals to come out here or on youtube. I just hate the way celebrities without any connection to gaming (many of whom probably don't play games themselves) are thrown on stage. Although I know they wouldn't get great ratings if the entire show consisted of only game developers on stage.

    Although I still support attractive women on the stage.

  • i watched it an thought it was ehh. they need to focus on VIDEO GAMES thats what its about. they need to get rid of the celebs (sure they're cool) that dont belong. most of them this year didnt even look like they gave a ***, instead replace them with some celebs from the game industry. and somehow fix the audience so they're not all the way in the back, have like oscars where everyone sit together but noms and presenters are closer to front.

  • Waited for highlights online, like everyone else apparently. It's been ages since I've even had television so... yea, sorry guys.
  • Who has time to watch T.V. nowadays? I only watched the Unchartered 3 trailer.

  • I probably would've watched had I known it was on. From the looks of it I didn't miss much.

  • I'd say it's because the show itself is awkward, filled with bad jokes and guests, and just basically sucks. The video game trailers and what not are awesome, but there needs to be a lot more of them to keep that sinking ship of a show afloat. I think a better network should probably take the reigns because I don't think Spike has handled it very well.

    There were also some questionable awards given out, but maybe that's just me.
  • I was actually pretty impressed by the VGA's. I think that people weren't expecting much after the 2009 VGAs, since they sucked, but I think is buzz about this year's awesome announcements and cool special effects, next year's numbers will increase. Also, don't bring back Dane Cook. The dude completely bombed, which wasn't surprising because he's a terrible comedian.

  • What, no prediction from Pachter on how the VGAs will be off the air and only done online, or something to that effect?

  • No Gears 3? No Ian watching.

    Although now I'm starting the Mass Effect series so I can be ready for Mass Effect 3, should it be awesome. I don't think I'll have a problem buying it :) .

  • if it was on another network possibly fox i might consider watching it. But seriously spike? That network is worse than the outdoor channel.

  • thats the thing they need to write better script and keep the release a secret until it.... a lot of the releases people saw it coming.... and to be honest I wouldnt mind seeing some game play or players competition to make things fun...

  • I don't even understand why Spike holds the VGAs...I would think G4 would, but they've gone so far away from video games that it wouldn't fit there either...although they might make it fit better to the culture. But I know I didn't watch...mainly cause I never watch those...they're boring to watch and constant "coming up after the break is this this and this" and when it comes back you have to wait another break. And then when you're on DVR and you fast forward you realize that the main stuff including trailers and awards takes up about 30 mins of the full 2 hour show...pointless...

  • they treat it like its a mans thing, which is not true. this awards program should not air on spike, it should air on G4.

    Edit: and another thing... how exactly did... uh... whats his name? the guy from blops your partner that sucked in comparison to Reznov... uh... what was his name... i cant even remember his name and this guy won character of the year. i'm calling shananigans on this one.
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