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Warner Bros.’ Lego Dimensions To Compete With Skylanders, Disney Infinity This Fall
Last night, we reported on a number of different Lego-themed teases appearing across social media. At the time we posited that they might be connected to the rumored toys-to-life game in development. That hypothesis was accurate.
Warner Bros. has announced Lego Dimensions, launching on September 27 for Xbox One, Xbox 360, PlayStation 4, PlayStation 3, and Wii U. A $99.99 starter pack will be available that includes Lego Batman, Lego Gandalf, Wyldstyle (from The Lego Movie) and the Lego Batmobile. The starter pack also comes with the Lego Toy Pad and buildable Lego Gateway. The game is under development at Traveler's Tales.
Other announced properties include:
- Back to the Future levels with a Marty McFly minifig
- Ninjago team pack with Kai and Cole figures
- Ninjago fun packs with Jay, Nya, and Zane figures
- DC fun packs with Wonder Woman and Cyborg
- Lord of the Rings fun packs with Gollum, Gimli, and Legolas
- The Lego Movie fun pack with Emmet, Bad Cop, Benny, and Unikitty
- The Wizard of Oz fun pack with Wicked Witch of the West
Warner Bros. says these are only some of the figures and level packs that will be coming after launch and into 2016.
Update: According to retailer listings, it appears that level packs (like the Back to the Future set) come with a minifig and two vehicles (as seen above). Retailer listings indicate pricing at $29.99. Fun packs come with one minifig and an accessory/vehicle. They are priced at $14.99 (below). The Ninjago Team Pack includes two figures and two accessories and carries a suggested price of $24.99.
Our Take
Warner Bros. is the fourth major entrant into a crowded field of toys-to-life games. This starter pack is also priced higher than its competitors (Skylanders and Disney Infinity), likely because of the premium associated with the Lego brand.
With Skylanders now a $3 billion franchise and Disney Infinity making a big dent in parents’ wallets, Warner Bros. has an uphill climb. It also needs to avoid the supply issues plaguing Nintendo’s Amiibo products. The market is getting very crowded, and parents are going to start getting tapped out on toys. Still, I’m interested to see what Lego Dimensions brings to the table and if it innovates beyond what’s already out there.
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