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  • Blog Post: This May Be The Best Just Cause 3 Video We'll Ever See

    From the moment Just Cause 3 launched on PlayStation 4, Xbox One, and PC, the internet became a goldmine of videos showing protagonist Rico Rodriquez doing ridiculous things. If you enjoy watching hapless civilians rocket into the air, the latest video I stumbled upon will be hard to top. Titled "Rico's... More
  • Blog Post: Double Fine Plays Prince of Persia: The Sands Of Time With Patrice Désilets

    Double Fine likes to sit down with various game developer and play their own games. The latest person to sit on Double Fine's couch is Prince of Persia: The Sands of Time developer and Assassin's Creed creator Patrice Désilets. Double Fine's Greg Rice talks with game director Patrice... More
  • Blog Post: Minecraft: Story Mode To Be Streamed As "World's Largest Let's Play"

    The launch of Minecraft: Story Mode is closing in. Telltale and YouTube Gaming are planning a huge event to capitalize on the buzz, promising the “world’s largest let’s play” of the series’ first episode. The Arclight Cinerama Dome in Hollywood, California is set to be packed... More
  • Blog Post: PewDiePie Hits 10 Billion Views On His YouTube Channel

    Popular Let's Player and South Park guest star Felix "PewDiePie" Kjellberg recently hit an impressive YouTube milestone. Today we made history! 10 billion views! THIS IS INSANE. Thank you all so much! Kisses pic.twitter.com/L3Td2HMX4N — Felix Kjellberg (@pewdiepie) September 6, 2015... More
  • Blog Post: Jimmy Kimmel Hugs It Out With Markiplier And MissesMae Over YouTube Gaming Comments

    The sad tale of the old man who just doesn’t get it may be coming to a close. After a week of mocking people who watch gaming videos, Jimmy Kimmel visited Mark “Markiplier” Fischbach and Jonna “MissesMae” Mae at Maker Studios to learn the ways of YouTube and Let’s... More
  • Blog Post: Jimmy Kimmel Comically Fires Again At Gamers Levying Death Threats

    For the past few days, Jimmy Kimmel has been poking at the gaming community , and gamers have been jabbing back. It started with Kimmel ridiculing the idea of watching Let’s Play videos and escalated to show a disconnect with eSports’ popularity. Now, Kimmel is simply having fun at the expense... More
  • Blog Post: Gamers Respond To Jimmy Kimmel’s YouTube Gaming And Let’s Play Ridicule

    “This is the most disliked video we’ve ever posted to YouTube,” says Jimmy Kimmel. The late night host is finding out the hard way what happens when you show how disconnected you are with the way audiences are consuming media. Over the weekend, we shared a video in which Kimmel ridiculed... More
  • Blog Post: YouTube Marks Let's Play Day With All-Time Site Top 10 List

    YouTube's been around for a decade now, transforming from a way to share the latest SNL Digital Short to a force that's changed gaming forever. Today, the streaming site is celebrating Let's Play day, in a nod to the dedicated fans and streamers who have created so much of YouTube's content... More
  • Blog Post: Twitch Shares Its Impressive 2014 Viewership Numbers

    2014 was a big year for Twitch, and the company has put together an infographic boasting some of its impressive 2014 viewership numbers as well as some surprising facts. Between the Amazon purchase, new-gen consoles truly jumping into the world of online streaming, and the bizarre Twitch plays Pokémon... More
  • Blog Post: Microsoft Studios Announces New Let’s Play–Friendly Monetization Rules

    Monetization of Let’s Play videos and livestreaming has been a topic of discussion for quite a while, with publishers taking different approaches. The decision to allow monetization is widely diversified, with a number of companies offering different views. Some, like Nintendo , have opted to claim... More
  • Blog Post: Minecraft Was Second-Most Searched Term On YouTube In 2014

    Popular "Let's Play" star PewDiePie also cracked the top ten most searched terms on Google's popular video service. This information was revealed in an article on Think With Google about the popularity of gaming content on the service. Minecraft and PewDiePie's popularity as search... More
  • Blog Post: YouTube Video Distributor For PewDiePie And Other Popular Gaming Channels Purchased By Disney

    The distributor of popular YouTube gaming personality videos like PewDiePie and TotalBiscuit, among many others, has been purchased by Disney for $500 million. Maker Studios doesn't exclusively distribute gaming video content on YouTube, but it is among its most popular channels of the large network... More
  • Blog Post: Tidal Wave Of YouTube Copyright Claims Underway

    Update: YouTube has responded to our request for comment, defending the recent wave of copyright claims. The company explains the event as having to do with a change to multi-channel networks (MCN). "Nothing illustrates the incredible growth and evolution of YouTube better than the enterprise class... More
  • Blog Post: Ubisoft Leaves Door Open For YouTube 'Let's Play' Monetization

    Last month, Nintendo upset a number of people in the "Let's Play" community by short-circuiting individual user monetization of YouTube videos. This group (known as "LPers") were vocal in their frustration, and wondering why a company they had supported via word of mouth promotion... More
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