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  • Blog Post: Despite $1.3 Billion Loss, Sony Shareholders Back Executive Leadership

    While the PlayStation 4 has been a success for Sony , a broader view of the company reveals a less positive outlook. The international media and electronics company posted a nearly $1.3 billion dollar loss , is spinning off its PC business, and is refocusing its priorities. At a shareholder meeting yesterday... More
  • Blog Post: Sony Says That PlayStation 4 Is Already Profitable

    According to Sony CEO Kaz Hirai, the PlayStation 4 is already a profit center for the company - unlike it's previous consoles. Traditionally, Sony's hardware platforms have - in general - been "loss leaders." In basic terms, Sony either lost money or broke even on the hardware itself... More
  • Blog Post: Sony's Kaz Hirai To Be Honored At ESA's "Nite To Unite"

    The Entertainment Software Association's annual charity fundraiser will honor Sony's top man. It was announced today by the ESA that Sony Corporation CEO Kazuo "Kaz" Hirai will be the 2013 ESA Champion Honoree at Nite to Unite, a gala event that raises funds to for college scholarships... More
  • Blog Post: Sony's Kaz Hirai Says PlayStation 4 Is Focused On Games

    Sony CEO Kaz Hirai spoke today at the D11 in Rancho Palos Verdes, California. During his remarks, he said that the PlayStation 4 is intended as a game console first and entertainment device second. "The most important thing we need to make sure we do at least initially is that we all agree and understand... More
  • Blog Post: Vita Hasn't Sold As Well As Sony Was Expecting

    Sony initially created some buzz for the Vita prior to its release, thanks to the console's impressive graphical capability and hardware features. Despite this, that buzz hasn't translated into sales as well as the company had hoped. In a new interview with The Wall Street Journal, Sony CEO Kaz... More
  • Blog Post: Sony's Kaz Gets Custom PlayStation 3

    As a parting gift, Sony Computer Entertainment presented Kaz Hirai a custom-made PlayStation 3 console. Kaz stepped down from his chairman role at SCE earlier this week, though he will still serve as CEO and president of Sony Corp. It appears the PS3 was modeled after the Honda VTEC engine, though it... More
  • Blog Post: Kaz Hirai Leaves Sony Computer Entertainment Position

    Sony has announced that Kaz Hirai has stepped down from his representative director, chairman role at Sony Computer Entertainment. That's not to say he's leaving the organization as a whole, however, as he retains his position as president and CEO of Sony Corp. to which he was named in February... More
  • Blog Post: Kaz Hirai Named Sony President

    It's official: Kaz Hirai has been named President and CEO of Sony Corp. effective April 1. He was previously named Chairman back in June 2011. Howard Stringer, currently Chairman, CEO and President, will become Chairman of the Board of Directors in June, 2012, Sony said in a statement. “As... More
  • Blog Post: Sony's Kaz Hirai: No PlayStation 4 Announcement At E3 2012

    We've heard plenty of rumors about both Sony and Microsoft prepping new console reveals for E3 later this year, but if the publisher itself is to be believed, at least one of these isn't happening. The Wall Street Journal reports that at CES, Sony bigwig (and rumored future president of the company... More
  • Blog Post: Sony Denies Kaz Hirai Promotion

    Updated Story: Sony has issued a statement denying the report from last week: "Certain media reports were published on January 7th, 2012 regarding Sony Corporation's executive officers' appointments. Sony Corporation has made no announcement in this regard and nothing has been determined... More
  • Blog Post: Sony's Kaz Hirai And Andrew House Get Promoted

    Two of Sony's most visible and executives, Kaz Hirai and Andrew House, have continued their climb up the company ladder with promotions announced today. Hirai, who has been serving as president and group CEO of Sony Computer Entertainment Inc., will be now serve as chairman. House, who was previously... More
  • Blog Post: Sony Still Unclear On Extent Of Security Breakdown In Latest Letter To Congress

    If you're still trying to work out all the details of what happened with the PlayStation Network security breach over the last month or so, you're not alone: Apparently Sony is still piecing things together as well according to a recent update submitted to the House Energy and Commerce Committee's... More
  • Blog Post: Congress Grills Sony Over PSN Situation

    Congress is talking...sort of...to Sony over the PSN security breach that has affected millions of consumers in the U.S. alone. Although Sony wasn't physically present in front of the Congressional subcommittee looking into the matter, Sony Computer Entertainment America chairman Kaz Hirai submitted... More
  • Blog Post: Full PSN Service To Be Back "Within This Month"

    UPDATE: The official Sony press release has been posted, saying that services like gaming, music, and video will all return this week. It makes reference to a "phased restoration" of services that will occur region by region, concluding with full service within the month. The initial phase... More
  • Blog Post: $1.3M Donated To Japan Relief Effort By PSN Users

    The outpouring of support from video game developers to aid the country of Japan in the wake of the recent natural disasters has been truly heartwarming, but industry insiders aren't the only ones coming to the rescue. Today Sony announced that over $1.3 million in donations have been raised by PlayStation... More
  • Blog Post: Kaz Hirai's Ascension At Sony Continues

    Kaz Hirai's enthusiasm for Ridge Racer and all things Sony hasn't gone unnoticed by the bigwigs upstairs. Hirai has been promoted, and is in line for Sony's CEO spot. In a slightly strange public audition/reality show premise, Hirai has been given the title of executive deputy president to... More
  • Blog Post: Kaz Hirai Hints At PlayStation Phone, Tablet...Or Does He?

    Many expected Sony to announce the long-rumored gaming phone at CES. While Sony Computer Entertainment president and CEO Kaz Hirai failed to deliver the anticipated reveal, he certainly didn't deny its existence, either. In an typical executive monologue filled with ear-bending corporate speak, Hirai... More
  • Blog Post: Sony: Digital-Only Future Within Ten Years "Extreme"

    Are you a champion for Sony's ill-fated digital-only handled, the PSPgo? Have you been hoping that by the time the PlayStation 4 releases that you'll only have to worry about your bandwidth and not the width of your physical media shelf? According to Sony CEO Kaz Hirai, the digital-only crusade... More
  • Blog Post: PlayStation 3 Holiday Sales Surge To Nearly Four Million

    No press conference is complete without a little boasting, and Sony's Kaz Hirai dutifully delivered the self congratulatory number touting regarding the PlayStation 3 during the company's Consumer Electronics Show event in Las Vegas. Bolstered by the introduction of the PS3 Slim, a lower price... More
  • Blog Post: PSN Pay Subscription Model Building Steam?

    In a presentation last month, Sony's Kaz Hirai mentioned that Sony was considering a premium PSN service that would come with a monthly fee. New comments from the company show that this idea is clearly gaining momentum. Speaking to Nikkei Electronics, Sony Computer Entertainment executive vice president... More
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