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Activision's Hirshberg On Call Of Duty Remasters, The New Sony Relationship, And MLG
on June 19, 2015 at 03:34 PM
The remaster phenomenon that began last generation has been a crucial strategy for platform holders and publishers on the Xbox One and PlayStation 4. A few companies haven't yet dipped a toe in those waters, among them Activision. We asked Activision Publishing CEO Eric Hirshberg whether he and his...
Activision's Eric Hirshberg: Company Unlikely To Pursue Paid Early Access Model
on August 15, 2014 at 10:00 AM
We had the chance to catch up with Activision Publishing CEO Eric Hirshberg to discuss Destiny, Call of Duty, the recently announced rebirth of Sierra, and the state of the industry. Activision is positioned for its largest holiday season in years, with the addition of Destiny to a mix that has included...
Activision’s Eric Hirshberg Explains Why The Company Bets Big
on June 17, 2014 at 10:01 AM
Publishers and developers have personalities just like the individuals that comprise them. That’s the benefit of working in a creative industry, even one that is becoming increasingly driven by bottom line performance. As you look across the field of remaining mega-publishers, you’ll notice...
Working With In-Development Hardware A 'White-Knuckle Ride,' Says Activision's Eric Hirshberg
on May 21, 2013 at 10:10 PM
Today following the Xbox One reveal, Game Informer editor-in-chief Andy McNamara and executive editor Andrew Reiner sat down with Activision Publishing CEO Eric Hirshberg to talk about Call of Duty: Ghosts. The conversation covered changes to multiplayer, the next-generation engine, and the story behind...
Activision Plans More Frequent DLC Updates For Modern Warfare 3
on January 04, 2012 at 02:31 PM
Activision's blockbuster Call of Duty: Modern Warfare 3 is already an incredible sales success. Now, the company revealed that it plans to keep its audience engaged year-round with frequent downloadable content -- including the possibility of new missions and spec-ops modes. In an interview with...
Report: EA Continues Verbal Assault On Call Of Duty
on August 22, 2011 at 10:21 AM
At his Gamescom keynote address, Activision publishing CEO Eric Hirshberg called for a truce in the war of words between Activision's Call of Duty series and Electronic Arts' Battlefield. EA has responded, and it's going full steam ahead. Electronic Arts corporate communications vice president...
Activision CEO Wants Call Of Duty/Battlefield Trash-Talking Truce
on August 18, 2011 at 10:26 AM
At his Gamescom keynote speech, Activision publishing CEO Eric Hirshberg says that the trash-talking between his company and Electronic Arts over Call of Duty and Battlefield, respectively, is bad for the industry. "Competition is of course a good thing. It keeps us all on our toes and ultimately...
Activision Thanks EA
on June 02, 2011 at 08:54 AM
Before the real bullets between Call of Duty: Modern Warfare 3 and Electronic Arts' Battlefield 3 (shown above) really start flying when both games come out this November, Activision CEO Eric Hirschberg has taken the time out to thank his opponent. In a wide-ranging interview with MCV , Hirshberg...
Activision Wary of Call of Duty Going the Way of Guitar Hero
on April 20, 2011 at 05:30 PM
Activision is flying high with all things Call of Duty, but fellow Activision property Guitar Hero also once had a seemingly limitless future before it flamed out. How is Activision responding to this potential trap? An internal Activision memo from back in February obtained by Giant Bomb from CEO Eric...
Activision Publishing CEO Laments Company's Reputation
on December 16, 2010 at 12:25 AM
Over the past few years, certain events have transpired that sullied Activision's reputation and turned the publisher into the community's go-to punching bag. Activision Publishing CEO Eric Hirshberg is well aware of gamers' ire, comparing it to the backlash Sony received during the PlayStation...
Activision CEO Loves Harmonix, Guitar Hero Still "Very Relevant"
on December 09, 2010 at 09:03 AM
Activision's Guitar Hero and Harmonix's Rock Band may be market competitors, but that doesn't mean that one can't recognize what the other does well. Activision Publishing CEO Eric Hirshberg recently declared his love for his Harmonix, but is it enough to want to buy the company? In an...
Activision's Hirshberg Says CoD Multiplayer Will Always Be Free
on November 24, 2010 at 09:50 AM
Activision CEO Bobby Kotick has made it clear that he loves the idea of gamers paying a subscription fee for Call of Duty's multiplayer component. Activision Publishing CEO Eric Hirshberg feels differently. In an interview with IndustryGamers , Hirshberg shot down Kotick's ongoing scheme. "Are...
Activision Publishing Gets New CEO
on July 13, 2010 at 03:23 PM
Eric Hirshberg is a marketing executive who will now oversee operations management, product development, and consumer marketing for one of gaming's biggest companies. Activision Blizzard dramatically restructured recently into several separate arms, each with its own identity and focus, including...
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