Please support Game Informer. Print magazine subscriptions are less than $2 per issue
Ford Dealership Steals Firewatch Art To Promote Sale
Campo Santo’s Firewatch falls into the sub-genre of adventure games known as “walking simulators.” During the game’s story, you explore the Wyoming wilderness on foot. At no point do you drive a Ford vehicle, which is what makes a new advertisement so strange.
You can see the original art above and the stolen version, used in an advertisement for Ford’s ‘Freedom’ event below via Twitter user @Panic.
Ahh, remember when Henry and Delilah were excited about the Ford Freedom Sales Event? #ripoffexpress @camposanto pic.twitter.com/kF5wZnH1ZT
— Panic Inc (@panic) June 27, 2016
Campo Santo’s Sean Vanaman took to Twitter to put a fine point on this, making it clear that Ford’s use of Firewatch art is unauthorized.
Come on down to the Quirk Ford Freedom Sales event where ur free from such things as "copyright" and "infringement!" https://t.co/78HMQdyJqy
— Sean Vanaman (@vanaman) June 27, 2016
The studio doesn’t have a comment, but we reached Quirk Ford of Quincy, Massachusetts (the dealership responsible for the ad) to inquire about how this happened. We were directed to Sean Western in the auto group’s advertising department.
Before hanging up on us, Western admitted that the group has no copyright vetting or clearance process. I forwarded him both the ad image, which he admitted his company sent to a large number of potential customers in the area. I also sent the original, which Western says he did not recognize.
“I guess that whoever made the email blast must have grabbed it from the website or something,” he says. When asked what the process for sourcing artwork is, he hung up on me.
While this isn’t a national ad, it did go out to a large number of individuals. We’ll update should Campo Santo opt to make a more detailed statement.
Update: Western emailed to follow up saying that the art was taken from this site. "We always use DMCA compliant sites when getting images," he says. However, the link he referred us to merely offers up a way to file a DMCA complaint. It does not ensure that the site has no stolen imagery.
Update 2: Campo Santo's Sean Vanaman says that there's no way that the image came from the site Western claims (or any other wallpaper site). The image in question includes elements from the company's website that don't appear elsewhere.
@Futterish that "Update" is bs as their mailer actually includes elements from our old website that aren't available on any wallpaper site.
— Sean Vanaman (@vanaman) June 27, 2016
[Source: Panic on Twitter]
Our Take
Don’t steal art, kids. That’s the road to legal trouble.
I’d like to ask you to support Game Informer’s continued coverage of games with a subscription. For less than two dollars per issue, we mail you a full year of 10 print magazines, each with cover stories and preview features filled with exclusive details about the most exciting upcoming games. We profile and interview game creators. We look back on the rich history of gaming, and we celebrate what’s next.
Here on the website, we offer much of our content for free, including game reviews, daily news, videos, event coverage, and more – all with minimal ads.
We do so with a small editorial team, alongside contributing paid writers from around the world – over 65 individuals from 9 countries around the world, just in the last couple of years.
It’s not possible without support.
In a time when game makers and games coverage have faced hard struggles and layoffs, the future of this 30+ year magazine and community is at risk. Our new standalone magazine subscription is the number one way you can keep us alive – and we believe you’ll get a pretty fantastic gaming magazine in your mailbox every few weeks for your trouble.
Thank you.
