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[Update] Ubisoft Rebrands Uplay Reward Features As Ubisoft Club
Update: Ubisoft has confirmed that its Uplay Win rewards system is getting rebranded as Ubisoft Club. Those who already have an account via the old service will find that their usernames, passwords, units (reward currency), and game history will be carried over automatically.
The update will occur over the next few days. In addition to the rewards system, which remains unchanged, players will have an XP level and badges to show "progression" in the service.
Original Story:
Ubisoft has announced a change to its Uplay rewards platform that rebrands the service as Ubisoft Club. In addition to the cross-game Uplay points and in-game rewards players can earn, the new program will offer access to betas and more.
A brief trailer that appeared on the Uplay YouTube channel says that players will also be able to earn badges, shop discounts, and limited edition items. Sign-ups will be available on a new Ubisoft Club website, but it isn’t live yet.
The timing seems to be aligned with the release of Assassin’s Creed Syndicate, which is out this Friday. However, Ubisoft hasn’t yet detailed how and when this transition will be live (or if it is a complete transition from the old Uplay system).
We’ve reached out to the publisher for details. We’ll update should we receive a response.
[Source: uPlay on YouTube]
Our Take
Uplay means different things depending on which platform you prefer. On console, it’s frequently simply a way to unlock in-game rewards. However, Uplay has caused authentication issues and serves as PC DRM that has frustrated gamers.
Whether Ubisoft Club is simply a rebranding or a new initiative entirely remains to be seen. And, if it is new, we’re curious to find out if the publisher is revising its PC piracy protection strategy.
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