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Report: Microsoft Sells 100,000 Chinese Xbox One Units In First Day
Microsoft seems off to a strong start in the Chinese market. The company’s partnership with BesTV has reportedly yielded early success.
According to Chinese news site 17173 (and translated by Kotaku), Shanghai Media Group (BesTV’s parent company) has revealed that more than 100,000 units were sold to customers in the first 24 hours. Microsoft and BesTV are targeting sales over 1 million in the first twelve months.
Xbox One was released in China on September 29, with Microsoft entering the market after a twelve-year ban on foreign consoles. The ban, which was originally instituted to protect children from alleged bad effects of video gaming, was lifted in January 2014.
Our Take
With the Japanese gaming market transitioning in significant numbers to mobile, home consoles need a boost in Asia. This new market opens up a new, largely untapped market for Microsoft, Sony, and Nintendo that could make significant difference to all three companies. In turn, this could open up new software opportunities exported from China.
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