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  • Blog Post: Feeding The Cash Cows: Activision's Approach To Game Brands

    With an origin in the world of creative advertising, the current CEO of Activision Publishing Eric Hirshberg has a unique perspective on the gaming industry. While talking to Hirshberg about the upcoming Call of Duty: Ghosts, we also spoke with him about his roots in advertising and what lessons he is... More
  • Blog Post: Insomniac's Giant Leap: Developing Disruptor And Spyro The Dragon

    We were more than happy to talk to Insomniac's CEO about their upcoming game called Fuse , but we couldn't help ourselves from diving into the studio's outstanding earlier games. There's a lot of stellar ground to cover, but we narrowed it down to Insomniac's leap from their first... More
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