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  • Blog Post: Candy Crush Is As Devious As It Is Delicious

    Back in 2013 when King.com's Candy Crush was a small game with a lowly 10 million daily users, we chatted with King's Tommy Palm about how the game began and how it has become such a phenomenon. In light of Activision's $5.9 billion purchase of King , we decided it was a good excuse to reshare... More
  • Blog Post: Five Things That Are Totally Gonna Happen Now That Activision Owns King

    Last night, Activision announced that it will acquire Candy Crush maker King , making a big move into the mobile space. We’ve consulted industry analysts (a.k.a. social media) to find out exactly what will happen as a result of this deal. 1. All games will now have microtransactions, but in order... More
  • Blog Post: The Free-To-Play Challenge: Free Is The New Hardest Difficulty

    I can’t stop playing Candy Crush Saga. With its sugary-sweet aesthetic, relaxing music, and satisfying match-three gameplay, I find myself playing it every night before I go to bed. I don’t even mind that I have to wait a couple of hours for my lives to recharge after a few tries. If not... More
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