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Activision Blizzard 2010 Revenues Looking Good
Profits for mega-publisher Activision are coming in above targets so far for the second quarter of 2010. The company announced that its net revenues and earnings per share are both tracking ahead of its previously provided outlooks for the March quarter...and EA took the opportunity to provide another in a long line of excellently-timed burns on their competition.
Everyone's favorite CEO, Bobby Kotick, pointed to World of Warcraft and Call of Duty: Modern Warfare 2 as key drivers of the company's performance. "We benefited from the record breaking launch of the Call of Duty: Modern Warfare 2 map pack, which was previously expected to launch in the June quarter. Additionally, certain operating expenses previously planned for the March quarter will now be incurred in the June quarter," reads a quote from the press release.
In response to the news, EA's Jeff Brown (who served Activision but good in a previous statement) told IndustryGamers, "This is kind of like announcing: The race horse I shot last month has won the Triple Crown!"
Positive results for Activision Blizzard shouldn't come as a surprise to anyone; Kathy Geiss could rake in cash with Modern Warfare 2 and World of Warcraft in their primes. The next few years should be much more informative for those looking to condemn or vindicate the publisher's controversial way of doing business, as the fallout from the Infinity Ward saga plays out and World of Warcraft's staying power is put to the test in the face of strong challenges from the likes of Star Wars: The Old Republic.
Still, when you can make millions off of a single in-game model, you're probably in pretty good shape.
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