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How Microsoft Hopes Kinect Will Change Advertising
During today's Cannes Lions International Festival of Creativity, an annual conference for advertisers and marketers, Microsoft presented a new kind of interactive advertising made possible thanks its Kinect technology.
Microsoft rolled out its NUads proposal. Short for natural user-interface ads, NUads will allow users to react to the ads on their Xbox 360 dashboard or embedded in games and other Kinect enabled video content.
On it’s advertising blog, Microsoft gave some of the following examples for out the new ads will work:
- Social advocacy. A simple voice command such as "Xbox Tweet" gives the consumer the ability to share something about a brand with their friends.
- Request for information (RFI): Say "Xbox More," and you can request additional information and/or a discount coupon to be sent directly to your email inbox.
- Near me: Say "Xbox Near Me" to locate a retailer near you, and receive a text message with the location.
- Schedule an event: "Xbox Schedule" sends you a calendar reminder about an upcoming show.
- Vote for your favorite: With just a wave of a hand, audiences can easily convey their preferences. For example, while watching a trailer for the Green Lantern movie, there would be a prompt asking: “which is your favorite villain?” or “Do you have plans to go see this movie?” Real time voting and audience feedback has finally come to the TV!
NUads are set to go active in the spring of 2012, but we’ve already started yelling at our TVs.
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