The NBA Live franchise didn't have a glorious return last year, but developer EA Tiburon is forging ahead. Today EA Sports has released the first screen of the game, as well as a behind-the-scenes look at bringing NBA players to life.

Last week, Sean O'Brien, the game's executive producer, said that the team knows it has work to do to recover from last year, and that the team is working hard to do so.

The game comes out on October 7 for the new-gen systems, and we'll likely hear more about it this week at E3.