The lights are on
Veteran Member - Level 11
Tonight is kind of non-standard blog, but I figured since it's
the weekend, I'd go ahead and share a topic I was doing a little research on. A
few days ago I posted a blog about the relevance of clans in gaming today and
whether they were important. I wanted to follow up on that blog with a look at
the impact social media can have on games and their online presence. If you've
been a gamer for a few years or more, no doubt you've seen the explosive growth
and interest in video game related social media products. It's an element that
has changed over the years almost as much as gaming itself.
We know about websites, email and forums. These online
services arrived about the same time online gaming started taking off. Whether
a video game is in development or in production...whether it is being developed
by a major company or an independent studio, you better believe it will have a
website. And while a game or company might not always have forums, most do.
Forums provide a space for gamers to have conversation and collaborate with like-minded
gamers. For example, Game Informer has a website...and it has forums.
Nowadays there are so many other options gamers, developers
and publishers have to consider. If wallpapers and screenshots are your thing,
maybe you use Pinterest or Instagram. Live streaming is definitely on the rise
and Twitch is nearly as common place as forums and websites. What is particularly
cool about Twitch is you can watch streams hosted by regular every day gamers,
or you can watch the streams from the official game companies. And if watching
videos of your favorite games is your thing, of course you have YouTube at
your disposal. There is so much content available for any number of games. If
chatting about the game interests you, you could use Facebook or Twitter or
Google + to share your thoughts. If you're more of a writer (and you're not
already blogging at Game Informer) you may use something like Tumblr or
Wordpress. You can find all sorts of original and custom artwork at places like
deviantART. Have a question about a game, ask Quora for the answer. And if you're
a big Steam user, you've probably noticed many of these features are all available
With so many different games and so many
different social media applications - which ones do we use or should we use or
want to use? Which ones should a company invest their time and energy in, and
which ones should they not worry about or just ignore? Of course there is no
right or wrong answer as it varies from gamer to gamer. While I don't spend a lot
of time in the forums here at Game Informer, I don't think the value of solid
forums can ever be underestimated.
(Image courtesy of CMS Wire)
Whether it's right or wrong, I tend to judge a game by its
social media presence. If a game has active forums - that's a great sign. And
if representatives from the company post in the forums regularly, that's an
even bigger and better sign. I'm not as concerned whether a game has a Facebook
page or not - I think it should, but if it's not updated regularly I don't hold
it against the game or company. Even though Twitter isn't the most popular
social media channel, I find it to be one of the more influential social media
applications and I put a lot of weight into the content and posts made by the
curators of the official accounts. I suppose the next most important social
media channel would be Twitch. From the business side, the growth and reach
Twitch has, it's important not to overlook it's use. And from a gamers
perspective, it's probably the one we find most entertaining and helpful. While
I enjoy the rest of them and have discovered some amazing content from them, I
seldom frequent them with any regularity.
If you're so inclined, and I kind of hoped you are...I would
love to hear if a video game's social media presence has any affect you on you,
and if so...what sort of channels do you use regularly.
Hope you're having a wonderful weekend...especially you Withinmyzen.