The lights are on
Today saw the release of Titanfall's latest commercial which showed a Titan smashing up a real-life city block. The commercial is the latest release in a common practice of bringing games into reality in advertising rather than predominantly showing clips of the game itself.
If you've watched any sports television programming in the last several years, you've seen live action ads for games like Mass Effect 3, Borderlands 2, and several Call of Duty titles (the top image is from the recent Ghosts ad).
Do you like seeing a big budget, realistic take on upcoming games, or would you rather they show more gameplay?