Nvidia announced that it is lowering the price of three video card models starting today. Prices should be reflected at retailers soon.

The GeForce GTX Ti Boost 1GB now costs $129. The 2GB version of that same card is $149. The GTX 660 drops to $179.

The next two more powerful models, the GTX 760 and 770 currently retail for $249 and $399 respectively. 


Our Take
If you're looking to upgrade your video card to something that is still considered quite capable, the GTX 660 at $179 (possibly less) is a good deal. Prices of components fluctuate daily, and if you've got your eye on a build that included one of these cards and were waiting to make it fit in your budget, it might be worth another look at the bottom line today.