The lights are on
The booming toy sales are just one part of a wider success story
for Activision's kid-focused gaming series.
A new press release from Activision claims that Skylanders toys
are outselling all other action figures in the US in 2013, according to the US NPD
Group and internal Activision numbers.
Including both toy, game, and related sales, the mammoth
Skylanders property has produced $1.5 billion in revenue around the world. And
while other games have sold more units, Activision claims that the recent
Skylanders Giants is the best-selling console and hand-held game in overall
dollars spent thus far in 2013.
Taken together, it's clear that Skylanders has established an impressive foothold in the business of mixing toys and games.
TakeThis touting of
Skylanders' success comes a couple of months in advance of the release of
Skylanders Swap Force in October. More significantly, the timing of the release
is suspiciously close to the release of Disney Infinity on the 18th,
in just a couple of days. Activision is about to get some big competition in the
toy-meets-game space, and the company is eager to reassure gamers (and investors)
of its established dominance.
Email the author Matt Miller, or follow on Game Informer.