The lights are on
A couple of weeks ago, we shared with you the heartbreaking story of young Sarah Parries, who recently finished her fight with cancer. At age five, Sarah was one of the biggest fans of Piranha Games and Infinite Games Publishing's MechWarrior Online. She and her father, Jon, played together often, and the Jenner mech was her favorite.
In her memory, the MechWarrior Online team designed a special Jenner, making it available to the community for $10. The net proceeds (processing fees amount to less than 4 percent of the purchase) are being donated to the Canadian Cancer Society in Sarah's name.
"Sarah's story touched us all and we are so grateful and amazed by the generous global outpouring of support in her name," says Ron Kuehl, Vice President of Revenue Development at the Canadian Cancer Society, BC and Yukon Division. "It's truly heartening that something positive is coming from such a tragic situation."
The gift in Sarah's name was expected to be a modest token of love from a community that feels her loss so deeply. No one expected Sarah's story and this campaign would have touched so many.
"When we first had the idea for Sarah's Jenner we thought that ten thousand dollars would be a number we could all be proud of," said Bryan Ekman, creative director of Piranha Games. "The response from the MechWarrior community and from the games industry at large has been overwhelming. We can't thank everyone enough for unifying in this effort to raise money for the Canadian Cancer Society and cancer research."
Each MechWarrior Online account holder may only purchase a single Sarah's Jenner. They cannot be gifted either. This means that over 10,000 of these mechs have been sold, with encouragement from Piranha and Infinite Games for fans to donate more directly to a cancer charity should they choose.
You can buy Sarah's Jenner through August 20, 2013. Visit www.mwomercs.com/sarah for more information and to contribute to the campaign.
Our TakeI don't play MechWarrior Online yet, but I contributed to this campaign. Piranha Games and Infinite Games Publishing have done a wonderful thing memorializing Sarah Parries, and seeing the community respond as it has reminds me that together we can do great good.
Email the author Mike Futter, or follow on Google+, Twitter, and Game Informer.