The lights are on
Update: Microsoft has announced its reorganization plans. We've detailed how this impacts the Xbox One here.
Original Story:
Microsoft hasn't had a quiet week to build positive buzz for the Xbox One since the console was announced in late May. Most recently, interactive entertainment president Don Mattrick left the company for Zynga and reports have indicated a major shakeup in Microsoft's organizational structure. New reports indicate that things will come into focus today.
According to All Things D, the shift in approach is designed to eliminate overlap and organize around hardware and software offerings. As we reported last week, current Windows chief Julie Larson-Green is the current front-runner from the hardware post. This would put Larson-Green at the head of Surface tablets and the Xbox One launch.
[Source: All Things D]
Our TakeWhat I'm looking for out of this reorganization is what it means for the Xbox One. A post-shuffle structure needs to be focused on rebuilding consumer loyalty in the gaming space and addressing the negative buzz surrounding the Xbox One. It's already a difficult situation to navigate, and setting the right tone and staying on message will be key to wooing back those disappointed with the Xbox One's current trajectory.
well looks like the are trying to make positive changes for games now
Since around 2007 Microsoft has been consistently *** over gamers. Maybe with this reorganization, they'll be able to turn it around and turn me into a believer, because as of right now, the Xbox one is still a no buy.
well this should be interesting. it seems a bit risky to shift things up so close to a major product release for them, but best of luck.
Here's the thing, the Xbox One isn't a bad system. Their marketing strategy was just terrible. They chose to highlight things they knew gamers would focus on (always on line, 24 check in) as if they were "telling us the bad news first" if they had approached it in a completely different way, they wouldn't be in this situation. It all comes down to wording, "And since you're always online..." sound much better than "You need to be online to..." Plus Mark Cerny is way more relatable than Don Mattrick. Don Mattrick comes off as that corporate stooge the 99% hates, while Mark Cerny is the gamer that designs games we all want to be.
Again if MS had just messaged their product better, they wouldn't have so many people laughing at them thus causing this situation of a re-org of their company. Like many on this board I am going with PS4, but will probably get a X1 eventually, though not at launch. The reason why, is because of the new rumor of up-clocking the GPU and adding ram makes me nervous for a new RROD.
i hope they get better with there plans they hurt me allot sine first announcement of xbox 1 because of that ps4 took giant steps on them.
For me: it means nada. PS4 for me next-gen.