The lights are on
Back in 2008, Activision dropped out of industry trade association the ESA (Entertainment Software Association). Now the Call of Duty publisher/developer – along with Chinese online services company Tencent – is back in the fold.
Although Activision has not been a member of the ESA for a few years, the company has been at E3, the annual trade show put on by the ESA.
It's unclear why Activision has re-joined the organization, but the ESA does provide services to publishers such as anti-piracy programs, legal advocacy, and the ESRB ratings organization.
Activision and Tencent also have a relationship together – they previously partnered to bring Call of Duty Online to China.
Our TakeTo regular gamers like us, Activision's time outside of the ESA made no difference. However, the ESA is a powerful trade organization (see the Supreme Court case) whose position is made more effective by having a huge company like Activision involved.
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