The lights are on
While many of gaming's top franchises - like Call of Duty
and Assassin's Creed - have gone to a yearly release schedule - Take-Two doesn't
want gamers to burn out on its storied Grand Theft Auto series.
Speaking at the Wedbush Transformational Technologies
Conference, Take-Two COO Karl Slatoff said that even a GTA every two years
would be too much.
Slatoff commented, ""Often times people ask us 'Why don't you come out with
Grand Theft Auto every two years?' To us, that doesn't make sense, because
Grand Theft Auto, every single time it comes out, is a brand new experience.
You can't possibly do that in two years. And if we did that, our product would
fatigue and the franchise would degrade from a value perspective."
While investors would probably like a GTA game every year to
line the company's coffers, it's encouraging that Take-Two takes a long view of
the franchise. It's also very likely that the release of Grand Theft Auto V in
September will likely be the biggest game of the year.