The lights are on
EA has taken an interesting approaching with its marketing for Dead Space 2. Theory: if your mom hates something, you’ll love it. It worked for me with music and girlfriends, why wouldn’t it work with games?
Check out the first video running on EA’s ad site below. “I think you’re going to make a person come insane.” Are any moms out there offended?
Email the author Ben Reeves, or follow on Twitter, Google+, Facebook, and Game Informer.