After you watch this long-forgotten TV spot for the home versions of Joust, I think you'll agree TV marketing has gone the wrong way. What happens in this commercial? A man spends a few seconds playing Joust before the characters in the game come to life, destroy his house with lances and unexpected explosions, kill his pet bird in the process, and leave a tasty present behind that transforms the man into a feathered half-breed. This all unfolds in two minutes.

If you work in video game marketing and are looking for new ways to get people interested in your brands, THIS is the way to do it.