GameInformer Advertising - Print Ad Specifications
Switch Lights

The lights are on

Ad Specifications - Print

Rates
Rate Card #28 - 3.5 Million Rate Base Guarantee

4-Color 1X 3X 6X 12X 24X 36X 48X 60X
Full Page $249,456 $242,000 $234,655 $227,707 $218,589 $212,042 $205,675 $199,477
1/2 Page $149,666 $145,188 $140,831 $136,641 $131,151 $127,222 $123,381 $119,653
1/3 Page $114,746 $111,298 $107,941 $104,730 $100,564 $97,533 $94,601 $91,750


B & W 1X 3X 6X 12X 24X 36X 48X 60X
Full Page $224,494 $217,791 $187,799 $182,140 $174,853 $169,621 $164,501 $159,592
1/2 Page $134,699 $130,667 $112,680 $109,288 $104,901 $101,777 $98,701 $95,758
1/3 Page $103,259 $100,183 $86,394 $83,777 $80,421 $78,017 $75,660 $73,414


Premium Positions
C2 / P1 Earned Rate + 25%
C3 RHP Earned Rate + 15%
1-1/2 Masthead Spread Earned Rate + 15%
First Form Earned Rate + 15%
Guaranteed Position Earned Rate + 10%
Specifications
Mechanical Requirements
Full Page
Bleed 8 1/4" x 10 3/4"
Trim 8" x 10 1/2"
Non-Bleed 7 1/2" x 10"
2-Page Spread
Bleed 16 1/4" x 10 3/4"
Trim 16" x 10 1/2"
Non-Bleed 15 1/2" x 10"
1/2 Page Vertical*
Bleed4 5/8" x 10 3/4"
Trim 4 1/2" x 10 1/2"
Non-Bleed 3 1/2" x 10"
1/2 Page Horizontal (bottom)
Bleed 8 1/4" x 5 1/2"
Trim 8" x 5 1/4"
Non-Bleed 7 1/2" x 5"
1/3 Page Vertical*
Bleed 2 11/12" x 10 3/4"
Trim 2 2/3" x 10 1/2"
Non-Bleed 2 5/32" x 10"
1/3 Page Horizontal (bottom)
Bleed 8 1/4" x 3 3/4"
Trim 8" x 3 1/2"
Non-Bleed 7 1/2" x 3"


Live Matter: Keep live matter 1/4” from trimmed sides. Text across the gutter should be avoided. Gutter Allowance: 3/8” on each side of gutter, 3/4” for two page spread.

*Allow 1/8” bleed on only one side of the ad for 1/3 page vertical and 1/2 page vertical ads.


Digital Files Material Requirements:
(preferred format)
PDF/X1-a
** Please contact production first if you plan to submit other file formats

CONVERT: All Spot colors need to be converted to CYMK colors before output to PDF-X1a.

REGISTRATION: Standard registration marks and crop marks must be included and they should appear at least 1/8” outside of the trim area to avoid overlapping creative. Pages should be centered and cropped to page trim size plus bleed.

MEDIA: CD-R (ISO9660 and Mac), DVD-R

FTP: available upon request

PROOF REQUIREMENTS: Please submit two hard-copy proofs at 100% scale made from supplied PDF/X1-a file. For a guarantee in color reproduction, advertisers must submit TWO SWOP certified contract proofs at 100% scale (must include color bar & indicate proofing system used on the proofs) Proofs must be made from supplied PDF/X1-a file. Acceptable contract proofs are Fuji Pictro, Fuji Final Proof, Epson Contract Proof, Kodak Approval, IRIS, Digital Match Print. For an up-to-date list of SWOP approved color proofing systems, please visit: www.swop.org

Printing Specifications:

SWOP Printed Web Offset. Perfect bindery.
Maximum Ink Density: 300% • Linescreen: 133lpi
If proofs are not provided with materials, Game Informer assumes no liability for ad reproduction quality and content accuracy. Laser Inkjet proofs or any other proofs supplied that are not SWOP certified contract proofs are accepted for file content only.

All advertising copy and art is subject to publisher approval.

MEDIA LABELING REQUIREMENTS: Issue Date, Advertiser, Agency Name, Contact Person, Phone Number, Vendor Contact, File Name/Number, Return Address, List of Contents (print of disk contents)

Mailing & Shipping Instructions:
All mechanical materials/specification questions must be mailed to:
Curtis Fung • Production Director
724 North First Street, 3rd Floor
Minneapolis, MN 55401
tel: (612) 486-6058
fax: (612) 486-6101
curtis@gameinformer.com


Competing Retailer Tags

Ad creative should not include tags, logos or references to competing retailers of GameStop. These retailers include, but are not limited to Amazon, Best Buy, Target and Walmart. All advertising copy and art is subject to publisher approval.

Advertiser Furnished Pieces

Standard trims for inserts are as follows:

Standard full size insert: 1/8" trim on all faces – finished size of 8" x 10 1/2"

Less than full-size insert: 1/8" on gutter and foot, 1/2" on gutter for binding

Contact:
Ted Katzung • Circulation Services
tel: (612) 486-6107
fax: (612) 486-6101
ted@gameinformer.com

More Contacts

Closing Dates
Insertion Cover Date Insertion Due Date Material Due Date On Sale
January 2018 10/20/17 11/17/17 12/15/17
February 2018 11/03/17 12/15/17 01/12/18
March 2018 12/08/17 01/19/18 02/16/18
April 2018 01/05/18 02/16/18 03/16/18
May 2018 02/02/18 03/16/18 04/13/18
June 2018 03/02/18 04/20/18 05/18/18
July 2018 04/06/18 05/18/18 06/15/18
August 2018 05/04/18 06/15/18 07/13/18
September 2018 06/01/18 07/20/18 08/17/18
October 2018 07/06/18 08/17/18 09/14/18
November 2018 08/03/18 09/14/18 10/12/18
December 2018 09/07/18 10/19/18 11/16/18