Rate Card #21 - 3.5 Million Rate Base Guarantee

4-Color	1X	3X	6X	12X	24X	36X	48X	60X
Full Page	$186,148	$180,584	$175,104	$169,918	$163,114	$158,229	$153,478	$148,853
1/2 Page	$111,683	$108,341	$105,090	$101,964	$97,867	$94,935	$92,068	$89,287
1/3 Page	$85,625	$83,053	$80,547	$78,151	$75,042	$72,781	$70,593	$68,465

B & W	1X	3X	6X	12X	24X	36X	48X	60X
Full Page	$167,521	$162,519	$140,138	$135,915	$130,478	$126,574	$122,753	$119,090
1/2 Page	$100,514	$97,506	$84,084	$81,552	$78,285	$75,947	$73,652	$71,456
1/3 Page	$77,053	$74,758	$64,469	$62,515	$60,011	$58,217	$56,459	$54,783

Premium Positions
2nd Cover Spread	Earned Rate + 25%
3rd Cover Spread	Earned Rate + 20%
TOC-RHP Page	Earned Rate + 15%
1-1/2 Masthd Spread	Earned Rate + 15%
First Form	Earned Rate + 15%
Guaranteed Position	Earned Rate + 10%

Mechanical Requirements
Full Page	Bleed 9 1/4" x 11" Trim 9" x 10 3/4" Non-Bleed 8 1/2" x 10 1/4"
2-Page Spread	Bleed 18 1/4" x 11" Trim 18" x 10 3/4" Non-Bleed 17 1/2" x 10 1/4"
1/2 Page Vertical*	Bleed 4 5/8" x 11" Trim 4 1/2" x 10 3/4" Non-Bleed 4 1/4" x 10 1/4"
1/2 Page Horizontal (bottom)	Bleed 9 1/4" x 5 1/2" Trim 9" x 5 3/8" Non-Bleed 8 1/2" x 5 1/8"
1/3 Page Vertical*	Bleed 3 1/8" x 11" Trim 3" x 10 3/4" Non-Bleed 2 1/2" x 10 1/4"
1/3 Page Horizontal (bottom)	Bleed 9 1/4" x 3 7/8" Trim 9" x 3 3/4" Non-Bleed 8 1/2" x 3 1/4"

Live Matter: Keep live matter 1/4” from trimmed sides. Text across the gutter should be avoided. Gutter Allowance: 3/8” on each side of gutter, 3/4” for two page spread.

*Allow 1/8” bleed on only one side of the ad for 1/3 page vertical and 1/2 page vertical ads.

(preferred format)
PDF/X1-a
** Please contact production first if you plan to submit other file formats

CONVERT: All Spot colors need to be converted to CYMK colors before output to PDF-X1a.

REGISTRATION: Standard registration marks and crop marks must be included and they should appear at least 1/8” outside of the trim area to avoid overlapping creative. Pages should be centered and cropped to page trim size plus bleed.

MEDIA: 100MB ZIP (PC & MAC), CD-R (ISO9660 and MAC), DVD-R.

FTP: 12.25.107.16/ADS_UPLOAD
username: advert
password: upLoAd

PROOF REQUIREMENTS: Please submit two hard-copy proofs at 100% scale made from supplied PDF/X1-a file. For a guarantee in color reproduction, advertisers must submit TWO SWOP certified contract proofs at 100% scale (must include color bar & indicate proofing system used on the proofs) Proofs must be made from supplied PDF/X1-a file. Acceptable contract proofs are Fuji Pictro, Fuji Final Proof, Epson Contract Proof, Kodak Approval, IRIS, Digital Match Print. For an up-to-date list of SWOP approved color proofing systems, please visit: www.swop.org

SWOP Printed Web Offset. Perfect bindery.
Maximum Ink Density: 300% • Linescreen: 133lpi
If proofs are not provided with materials, Game Informer assumes no liability for ad reproduction quality and content accuracy. Laser Inkjet proofs or any other proofs supplied that are not SWOP certified contract proofs are accepted for file content only.

All advertising copy and art is subject to publisher approval.

MEDIA LABELING REQUIREMENTS: Issue Date, Advertiser, Agency Name, Contact Person, Phone Number, Vendor Contact, File Name/Number, Return Address, List of Contents (print of disk contents)

All mechanical materials/specification questions must be mailed to:
Curtis Fung • Production Director
724 North First Street, 3rd Floor
Minneapolis, MN 55401
tel: (612) 486-6058
fax: (612) 486-6101
curtis@gameinformer.com

Standard trims for inserts are as follows:

Standard full size insert: 1/8" trim on all faces – finished size of 9" x 10 3/4"

Less than full-size insert: 1/8" on gutter and foot, 1/2" on gutter for binding

Contact:
Ted Katzung • Circulation Services
tel: (612) 486-6107
fax: (612) 486-6101
ted@gameinformer.com

More Contacts

Insertion Cover Date	Insertion Due Date	Material Due Date	On Sale
January 2012	10/10/11	11/14/11	12/9/11
February 2012	11/11/11	12/12/11	1/13/12
March 2012	12/9/11	1/13/12	2/10/12
April 2012	1/13/12	2/13/12	3/9/12
May 2012	2/10/12	3/19/12	4/13/12
June 2012	3/16/12	4/16/12	5/11/12
July 2012	4/13/12	5/14/12	6/8/12
August 2012	5/11/12	6/18/12	7/13/12
September 2012	6/15/12	7/16/12	8/10/12
October 2012	7/13/12	8/20/12	9/14/12
November 2012	8/17/12	9/17/12	10/12/12
December 2012	9/14/12	10/22/12	11/16/12