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The truth... Look down.
"We think there is a massive body of work in the video game industry that is going to be re-imagined for decades to come in a way that is free, accessible, and social. That’s what we’re doing. I don’t think anyone should be surprised when they see us come out with games that they’ve seen before, a decade or more ago. I don’t think there are a lot of totally new games that are invented." ZyngaAmerican to English Translation-------------------------------"We know we can get a lot of money with our cheap games. We take advantage of our customers using micro-transactions. They buy our "free" products and we get rich. No one should be surprised when they see games that they’ve seen before, because our game is different and better. I don’t invent new games and have no reason to." Zynga