The lights are on
D3 totally pulled me in with their marketing campaign for Eat Lead. For those who don't remember, back in 2008, the publisher began a viral marketing campaign for “The Return of Matt Hazard,” a made-up action game hero whose made-up franchise they were resurrecting. But D3 didn’t just come up with a cute concept and leave it at that. Instead, they launched a handful of clever websites and blogs from supposed ex-designers outlining the history of the Matt Hazard franchise. This included callbacks to classic games that sounded all too real: a Western named A Fistful of Hazard, a James Bond parody called You’ll Only Die Once, and even an ill-advised foray into cartoon kart racing. More