A lot of licensed music in video games doesn't amount to much, but Electronic Arts and The Black Keys are hoping you'll take notice of the pair's collaboration in Need for Speed: The Run. The Black Keys single "Lonely Boy" is premiered in the racing game (out on November 15 for Xbox 360, PlayStation 3, PC, and Wii), and the Keys' gritty sound should match well with The Run's winner-takes-all racing. Check out a montage of the game set to the song.