Borderlands 2 villain Handsome Jack, while charming, has laid down the gauntlet to all vault hunters, daring them to take him and his arsenal on in this latest trailer for the game.

Apart from the taunting, Handsome Jack takes some time to run through some of the game's character, with plenty of visual eye-candy to boot.

Borderlands 2 comes out for September 18 for Xbox 360, PS3, and PC (note: trailer shows the European release date).

For more on the game, check out this previous trailer.