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What new ideas the game brings to the table and how well old ideas are presented.
How good a game looks, taking into account any flaws such as bad collision or pop-up.
Does the game’s music and sound effects get you involved or do they make you resolve to always play with the volume down?
Basically, the controller to human interface. The less you think about the hunk of plastic in your hands, the better the playability.
Flat out, just how fun the game is to play. The most important factor in rating a game.
Square Enix’s Bloodmasque has everything that successful mobile games often do –impressive graphics, simplistic gameplay, and camera integration. The problem is – Bloodmasque is soulless. Its vampires-meet-Infinity Blade gameplay is completely derivative despite its competence, and the only thing more dangerous than a vampire sucking its victim dry are the mictrotransactions going after your wallet.
The basic structure surrounding these vampire-hunting adventures is sound. You select your allies from other people playing the game, kill a slew of vampires, get the loot they drop, and level up to your heart’s content. You take on missions with other players from four distinct enemy clans with varying bonuses. Being able to choose allies that give you more gold, more damage, or better gear depending on the situation is a nice touch, as it’s really the only strategic decision you have outside of picking the best equipment.
Square Enix obviously took a few pages – perhaps even an entire volume – from Epic’s Infinity Blade. Combat is straightforward: tap on the screen to attack, swipe left or right to dodge, and after striking your opponent enough, unleash a super attack. Unfortunately, the simplified battles mean that repetition creeps in much quicker than it would otherwise. Tap-tap-tapping becomes mindless and there’s little time penalty for repeatedly dodging, so even if you don’t get a counter-attack by timing it just right, you can spam dodge to keep from being hit. Missions also are extremely repetitive; you accept them, fight some weaker vampires, and hit a boss that has two forms – Bloodmasque hardly strays from that formula.
However, Bloodmasque’s loot system is even more exasperating. You use two different currencies: gold is earned via quests and selling equipment, and rubies are obtained when you level-up or by spending real dollars. Rubies are so rarely earned that you’re essentially forced to throw down real money much more often than you should. Want extended timers for opponents? A restart after falling in combat? Get your credit card.
The worst offender is how Bloodmasque handles its equipment. You acquire every single piece of gear that falls off of your vampiric foes, but the quality of that equipment is determined by the kind of stake you use to destroy them. Wooden stakes are in infinite supply, iron stakes are better by a slim margin and cost in-game currency, but gold stakes use rubies – and they’re not cheap. After spending $7 on a mobile game, it’s insulting that a single gold stake costs $3 to buy or requires a huge time investment to earn. This might make sense if Square Enix released this game as a free download, but having microtransactions forced down your throat after paying a premium in the first place is absurd.
Square Enix put in one fun feature that lets your character, and other human allies, select either default faces or those entered in via the device’s camera. The idea is to create a character with your face, but I was unable to make a decent-looking character, and most others looked just as bad. The best part was completely unintended by Square, though – I fought vampires as a 7-up bottle, a cat, and a Cheez-Its box. Seeing what other people online did with their creativity was great, too.
Another unfortunate feature is that the game requires a dedicated Internet connection. Mobile games are usually played on the road, where internet is not always available, so this is baffling. What if you’re on an airplane without internet? Playing while in the car? I lost progress when halfway through a mission my Internet went out and the game instantly cut me off. For a game meant to be played at one’s convenience, it is hardly accommodating. If you don’t have a stable internet connection or know you will be offline at points, do not even think about Bloodmasque.
That’s not the only downside to the performance – I initially installed Bloodmasque on my iPhone 4 (I’m waiting for the next model). The framerate was so terrible that I couldn’t even get past the game’s second battle. Looking at the requirements on the iTunes page, it even lists the iPhone 3GS and original iPad – devices that can’t run the game at all. This is more than a little deceptive, so if you’ve got an older device, beware.
Had Square Enix stripped Bloodmasque of its microtransactions and left it as a whole game for $6.99, I’d still be leery to recommend it because it’s so generic. The base gameplay is mildly entertaining, and while the production values are superb, it doesn’t have a fantastic story or quality voice actors to take full advantage of them. Throw in the in-game purchases, the slow, repetitive grind, and the always-on internet requirement and all that’s left is a pile of potential with little else going for it. Decisions made by Square Enix to keep Bloodmasque profitable are the same ones that keep it from being particularly fun.
Email the author Kimberley Wallace, or follow on Twitter, and Game Informer.
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