The lights are on
Me thinks you just don't like curse words that much. Games like Saints Row use language because it's what their characters would do. Yeah, the game play is ridiculous (and fun) but the way their characters speak is pretty spot on. I work at a fast food place with drug dealers and gang bangers holding down a day job...it's mind numbingly stupid and the salty language is pretty much every word. Different things get different check marks on the ESRB list. I don't think Watch Dogs is just for language...its for violence, terrorism, gore, language, and probably sexual references, drug references, and partial nudity. If you don't like curse words, then maybe playing games related to criminals and their wrong doings is not for you.