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  • Blog Post: Xbox One Gets A Price Drop Across The Pond

    Microsoft has announced a price drop for the Xbox One in the UK. The new £329.99 price tag drops the console under the PlayStation 4’s selling price of £349.99. Microsoft says that the price drop is only for the UK right now (the price with a straight conversion to US Dollars is still...
  • Blog Post: UK Halo Collection Mjolnir Edition Comes With Master Chief Statue

    Microsoft has detailed the European limited editions for it's upcoming Halo: The Master Chief Collection, but it looks like UK gamers will get a big bounty with a £169.99 special edition that includes an Artfx model of Master Chief. The Halo: The Master Chief Collection includes every game...
  • Blog Post: Tax Breaks For UK Video Game Industry Approved

    The United Kingdom will see tax breaks for the video game industry following today’s approval by the European Commission. The deal will incentivize development in the UK, though the Commission ruling does propose a “cultural test” such that the subsidy will support games with “cultural...
  • Blog Post: Microsoft Dropping Price Of Xbox One In UK

    Microsoft is set to lower the price of the Xbox One in its second largest market. Starting on February 28, UK gamers can pick up the Xbox One for a priced reduced by £30. The news comes alongside of the limited Titanfall bundle we reported on this morning. Microsoft is dropping the Xbox One entry...
  • Blog Post: Head Of Xbox European Division Leaves Post

    Microsoft VP Chris Lewis, who has been with the company for 25 years, is leaving his post. Lewis led Microsoft's European division, and helped guide the Xbox 360 to large-scale success in the territory, particularly the UK. He also managed the recent launch of the Xbox One. Microsoft's marketing...
  • Forum Post: UK/US pricing

    I was looking recently at the eshop and it did get me thinking how expensive everything was compared to other platforms. Of course android and iOS devices are far cheaper overall and steam... Well steam is just amazing. Then I got thinking if the prices are different abroad. I'm from the UK and we...
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