Micro-Transactions (How To Do It Right And How To Do It Wrong) - wiled76 Blog - www.GameInformer.com
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Micro-Transactions (How To Do It Right And How To Do It Wrong)

If you've been around Internet or free to play MMOs then will have seen or done some form of Micro-Transaction. Well recently I have been playing a lot of Edgeworld a browser based MMO strategy on Google+ and it does have a micro-transaction system in it... I just think they are doing it wrong.

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Issue Number 1: Micro means small.

With Edgeworld the micro transaction item is platinum which you use to by stuff from the shop and speed up production time on building, research and unit production... But it will cost you. The lowest costing item (Being packages of platinum) there is 10 dollars and the highest is 400 dollars. The Prices alone do not make me want to purchase anything there.

Edgeworld isn't the only game that has an overpriced Micro-transaction system. Awhile back EVE Online had some controversy over its Micro-transaction system* which had clothing for your character that cost about the same if not more as real clothing.

(this robotic eye Costs the same amount as a brand new game)

Expensive items do not equal into more money if anything it's the opposite. I mean look at games like Farmville, their items usual don't cost more than a few cents. If it doesn't cost much a player will probably make multiple purchases instead of just one or two.

If an item costs more than 10 bucks, than you should really hope a lot of people really want that item. Speaking of which...

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Issue Number 2: A player should want the item, not need it.

As I said about the platinum in Edgeworld it is used to speed up production time on building, research and unit production and that doesn't really peek my interest enough to fork over cash for it. You don't want to make the player need an item; you want the player to want an item.

Take for instance, the hats in Team Fortress 2. The player doesn't need them; they don't help the player out in combat any at all. Their just hats and yet valve makes a pants soiling amount of money off of them. Why? Because people want them that's why!

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Ignoring these rules you'll still get some people to buy your stuff, just not as many or as often.

All comments welcome.

*since then they have lowered the costs considerably

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