Xbox Announcement: Temper Your Expectations - Tren Frost Blog - www.GameInformer.com
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Xbox Announcement: Temper Your Expectations

 

It’s official, Microsoft is making a new Xbox! I mean, everyone has known this since forever ago, but Microsoft has finally admitted it themselves, which is the key announcement we needed. Earlier today Microsoft put out invitations to many games and tech press outlets to go to Microsoft’s own campus in Redmond, Washington to see the next generation of Xbox. Needless to say, I’m pretty stoked that the last company has admitted their next-gen exploits and am looking forward to the announcement.

 

 

HOWEVER!

 

If you’re going in to this announcement expecting some E3 style bonanza, then you’ll be pretty sad. In fact, if you watch the event expecting more than “some” of the announcement being about video games, I think you’ll be very disappointed. This May event will more in common with an iPhone announcement than an E3 press conference. Sure, there will be games (we’ll probably receive a sizzle reel or even an announcement or two), but Microsoft will be saving most of their gaming announcements for E3 proper. This event will be mostly about the hardware build and the consumer services it will provide. You know, like a tech announcement.

 

Wait, why are you mad? Haven’t you complained about Microsoft’s E3 events being too focused on Kinect games and TV stuff? Well, this is one way Microsoft will be able to reign their E3 events back to a more gaming centric focus than they have been in the past couple years. The May event will allow them to really dive into Kinect functionality, family appeal, and general media hub usage. Microsoft will talk quite a bit about its integration with Windows 8 devices, social networks, and existing cable/satellite/internet providers. This will be an event catering to Microsoft’s larger non-gaming audience without any buzz from other events from Apple, Google, or Samsung or the general hubbub of E3 and the slew of post-E3 events (Comic-Con, PAX, Gamescom, etc.).

Don’t worry. Let Microsoft take the time to get this out of their system. The more about Kinect they talk about in May, the less we’ll have to hear about it at E3. And really, the turnaround is pretty quick. It’s less than three weeks between the May event and their Monday press conference for E3. We’ll get a taste for what Xbox will be bringing to the table in May and get a full helping 19 days later. Be patient. Before we know it, it will be June 10 and we’ll be sitting down to watch eight straight hours of unadulterated next-generation goodness to kick off a whole week of announcements. Just don’t be hating when May isn’t as satisfactory as you liked.

 

Thank You!

Once again, thanks for your time. Despite my cautions to not get you hopes up, what are you hoping Microsoft shows off at this event? And please, don’t just say “New IP”. Be specific.

 

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