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Originality Isn’t Dead, It Is Unwanted…

Originality in video games is certainly not a very original topic. Tons have tackled the subject of originality - from seasoned video game journalists who do this sort of thing for a living, to regular Average Joe gamers like me who enjoy writing about video games as much as we like playing them. It's a topic I've written about a time or two and will almost certainly address again in the future, whenever an event so inspires me to do so. My previous blog on the matter that I recall the most vividly was one that talked about who cares about originality as long as we're getting games we enjoy playing; a point some agreed with and some did not.

Well, with a few of the recent video game announcements, the topic of originality seems to be edging its way back to the forefront of what everybody is talking about. Heck, who knows...maybe you've noticed this...maybe not. Many games that have reached their final episode miraculously have a follow on title in the works now; while others may feature characters that were once thought dead, only to return in prequels, spinoffs or some other form of clever sleight of hand magic trick...anything to keep the series alive and the cash flowing. The examples are there, but to save space I'll just rattle off two fairly recent events that I thought we had seen the last of, but obviously is not the case.

Gears of War: Judgement - Whoa...I thought this series was done and over?

Joker (Mark Hamill Returns To Joker Role After Claiming Retirement) - Something tells me DC Universe Online isn't the only place we'll see him springing up.

Notice I didn't even mention the Call of Duty / Modern Warfare series which despite its impressive ability to break sales records with each new release, is also starting to get more and more negative feedback with its dependence on "more of the same" game play. Oh wait...maybe I did mention it.

Some blame lack of creativity and originality, but is that really the problem?

I'm not so sure.

Clearly I'm not employed by a video game developer/publisher, but from what I've read and been exposed to, most publishers aren't big risk takers. The developer might present a "really cool idea for a video game" but the publishers refuse to pony up the money and sign the check on an unproven idea; there are too many unknowns that result in enough hesitancy they don't want to assume the risk. They would much rather squeeze every last cent out of a proven title and then when the sales numbers start to plummet, they can retire the series with little to no regard for the battered reputation the game has earned.

Video games aren't unoriginal because the developers aren't creative enough to come up with something new, they are unoriginal because that's what the publishers want...in order to compete with the rivals and still turn a profit.

As a fan of the First Person Shooter (FPS) genre, I really enjoy pretty much all of the shooters and don't have an allegiance to Modern Warfare or Battlefield...I like them both. But even I am getting a little bored with the core fundamentals resident in nearly every shooter of late. I think I can summarize most recent shooters in six letters...yes, in only six letters.

WMD NYC

Clearly the trophy for "Most Popular Setting" goes to the Big Apple's cityscape and high rise skyscrapers. Even if the action didn't take place in New York City, the same overall theme of "skyscraper" seemed to resonate through the various level editors creating our games. I don't know how many games incorporated this as a setting, but it seemed like all of them did to some degree.

And right along with that award, the trophy for the "Most Commonly Used Plot Line" was a close battle with "Military Coup overthrows the President of Country X" losing out to "Terrorists targeting Country X with a WMD".

Good for a game or two or even three...but when companies start recycling their own ideas more than a few times, the copycat syndrome is all the more obvious. I love Ghost Recon, you know I do...but in Ghost Recon alone I have saved the Mexican President and the Russian President now...not to mention the number of times I've had to go to Russia and prevent all out war. I'm ready for a different theater.

So, what are we to do then?

Gamers want originality (and presumably so do the developers) and publishers want money (that comes along with a tried and true - and tired title).

We do what we always do when two parties both feel strongly about something that doesn't match...

No, we don't hire Agent 47 and take out the competition...

We compromise. At least that's what I think we should do. The solution doesn't seem all that difficult to me, and I'm just some random guy who likes to play video games, and has an Internet connection and MS Word running on my laptop, who chose to write about this issue. Certainly not an expert on the matter.

In terms of originality, I think there are three core areas that are lacking, or at least could use a little diversity. It can be overwhelming to try and think of a completely original entity that fits into these categories - I know, I've tried. But remember, we're not looking for completely original because the publishers aren't going to support it. Unique, but within the confines of an existing label.

Characters

You don't need me to list popular video game characters like Master Chief, Gordon Freeman, Kratos, Marcus Fenix or Nathan Drake and explain the similarities. It's apparent. This is the easiest and most obvious area to fix. Video game developers and publishers need to realize that nearly half of all gamers are female (last statistic I saw said 43%) and start taking advantage of this mostly unused character type. It's ironic, because so many games have a supporting character that is a female, so what I am suggesting is promote them up to the lead role and give us a game starring them. Uncharted has a proven track record - give us a sequel that stars Elena Fisher or Chloe Frazer and how they ended up with Nathan Drake. Make him the supporting non-player character, and you can still market off the success of that game. There were quite a few female Spartans (Halo - Naomi, Daisy, Linda, Maria) and Gears (Gears of War - Anya, Samantha, Bernadette Mataki ) - don't make these "playable characters", let me play a full game as one of them. I thought it would be neat to play as Alyx Vance since she and Gordon Freeman get separated on a number of occasions. Here's a crazy idea for you...how about playing as Nicole stranded on the USG Ishimura in the next Dead Space title, prior to Isaac's arrival. I'm new to the God of War series, so maybe this has been done...but what about a God of War where you play as Athena? I suppose it wouldn't be called God of War then...but hopefully you get the point.

All of these titles are proven and popular. They've all spawned multiple spinoffs and sequels, yet in nearly every instance you play the same character doing the same thing. Breathe some life into the series by changing up the lead character, and everybody wins.

Story

This component is a bit more challenging to create something original but still not impossible to accomplish. Besides, it benefits from having a pre-defined set of characters and a universe to reside in; all you have to do is come up with an original story. As a fan of the shooters, I'm tired of the missions to save the world from atomic war. The sensationalism isn't so sensational anymore. How about a group of domestic terrorists operating within our borders targeting malls or schools? I've also said before I think missions focusing on counter drug ops have a lot of potential and align with real world operations. We've seen the story - "the world is going to end unless you succeed" story so often that now if we're not faced with a mission of that magnitude, it seems insignificant. How about instead of a post apocalyptic story, a game that focuses more on the events that leads up the actual event. I doubt everybody was sitting around and a cataclysmic event just occurred...I'm sure there was warning which led to mass chaos and rioting. Instead of an alien game where we know they are friend or foe, give me a game like District 9 where we have no idea how to handle them. I'm not huge on the world of fantasy, but I know a little bit about it. Seems like there are always orcs, dragons or wizards trying to rule the world, but seldom do we see the different families of dwarves or elves warring with one another. I've read plenty of books from the past that includes this theme, and I suppose some games like Skyrim might include this story line, but it's not one I've heard done a lot. Or hey...what about the slightly overdone zombie games that always has you fighting off hordes of the undead - how about take a cue from The Walking Dead and make the human survivors just as big of a threat. Kind of a bold idea that no one would like to see in real life, but certainly an event from our past - modern day Civil War?

There are too many games where the story is so convoluted, I get to the end and have no clue what the game was about, nor do I care. Crysis 2, I'm looking at you. I don't have to save the world for it to mean something, but I do have to understand what I'm supposed to be doing for it to mean something.

Setting

Hmm. No doubt the hardest element of a video game to evoke some degree of originality is setting. Why? We've travelled the world over, real and make believe. Coming up with an idea that hasn't saturated the market is difficult. From an environmental perspective, we've seen arctic to desert and everything in between. We've seen caves and water as much as we've seen space and other planets. We've seen the Wild West to city streets filled with illicit gang activity. Urban, Industrial, Residential...been there, done that. We've boarded ships, robbed trains, stormed planes, cleared bank vaults, plundered and pillaged in Azeroth and trekked across the starry night where no man has gone before. We've done it all, or so it would seem. We've toured Heaven and Hell and soldiered on through a tour or two in 'Nam. I'll concede we might not have visited rural America and towns like Lost Springs, Wyoming; Hibberts Gore, Maine; Erving's Location, New Hampshire and New Amsterdam, Indiana...all population 1 (yes one, or so that's what Yahoo says). But we've been a lot of places.

How do we fix originality in video game setting?

I have no idea.

But I will say games that exist in the science fiction and/or fantasy realm - it's a lot more forgiving because you can create your own worlds and no one can really tell you what's right or wrong. Its games that exist in the real world that suffers from unoriginality. And one thing that could fix that...

Base it on real world locations. No, I don't mean more White House or NYC levels. I mean, pick places where lots of people live and are familiar with, and recreate places people have been...so when they see it in game, they're like..."OMG! The St. Louis Arch...I've been there." With the functionality of tools like Google Earth and Google maps, it's fairly easy to model a location based on the real world inspiration. Places like Grand Central Station, the Hoover Damn (ah, just like the old Rainbow Six did) or even the Game Informer building. Whenever I see a place in a game that I've visited before, it's kind of cool and I'm not thinking about whether it's original or not. Yes, there are games that have done this. Two that come to mind are the Microsoft Flight Simulator games and Test Drive Unlimited. I was stationed in Hawaii for a number of years and in case you didn't know...it's an island...so there are a number of landmarks and roads that are fairly easy to remember because you're isolated to a rather small geographical area...like Diamond Head (an easily recognizable mountain/volcano) and Kamehameha highway. Flying around Diamond Head in a little Cessna or cruising down Kam highway in a Ferrari are memorable experiences, largely due to the fact I've been there in real life. Developers might not be able to do original in video games anymore, but they can still make it interesting enough people forget about it not being original.

Well, I better button this up. What started out as a quick little blog has quickly escalated to much more. These were just a few random thoughts on the subject of originality. In the end, I don't really care how original the characters, story and setting are as long as I'm having fun, but I find the more we are inundated with more and more unoriginal games, that's getting harder to achieve.

 

Comments
  • Brilliant blog. I completely agree and it quite frankly annoys me that there is a lack of originality in gaming. Your example of the FPS genre is all together too true. Personally, the most original game I've seen in a while was Journey and that was a excellent game. Publishers, and sometimes developers, need to learn to exit their comfort zone more often because ultimately the game is for the enjoyment of the gamer not for the money.

  • I just wanted to say..... Destroy All Humans was set in a rural country area. other then that, this was a good read, it was interesting to hear your opinion on a subject that is mentioned all too often, I agree with a lot of what I read.

  • "how about take a cue from The Walking Dead and make the human survivors just as big of a threat."

    Sounds a lot like "The Last Of Us." ;)

    Brilliant blog, by the way. I enjoyed reading and agree, originality isn't dead. Either the developer simulates realistic worlds of Earth or science fiction like Deadspace 2 (fantasy).

    Was anyone paying attention that DS2's setting took place on a giant space station on Saturn's largest moon; the Sprawl? I'd say the Sprawl had plenty of unique designs for a space station. I think it's quite diverse and has plenty of variety. A large space station may not be the most original idea, but I think Dead Space 2 did a fantastic job at making their own creation.

    That's just one game, of course. There are few examples to go off of, but it'll always come down to how enjoyable the gameplay is, like a video game should be about.

    Heavy Rain attempted to create an interactive story, and the gameplay suffered. It's unique (I love the game, btw), but in the end it's just quick time events. Was this an original idea? I'm certain other games in the past were similar...

    Anyway I'm rambling, I think I've lost my topic...

    In the end it'll always be about how much fun you're having.

  • This reminds me of when Assassin's Creed director claimed that the fan ideas for settings "were the worst". These ranged from WWII, China, and Feudal Japan. Each one was brimming with possibilities. Now I'm not saying that colonial America is a bad setting (in fact I love it), but Assassin's Creed in China? I thought the first 2 were "meh" at best and even I get a little bit excited.
  • When you said you wanted a shooter whose story revolved around domestic terrorism, Rainbow 6: Patriots immediately popped into my head.

  • I agree. The lack of originality is starting to bother me. I wish companies would at least try to get out of their comfort zones and try something new.

  • I think you've overlooked an important contributing factor to publishers' reticence to embrace original IP - the fact that they aren't gamers, and are therefore unqualified to correctly evaluate the inherent potential of a developer's pitch.

    And, just as an aside - Microsoft Word? Eeewww! :P
  • I agree that we need more Originality, but here's the thing: Innovation/Originality is risky. It's not that Developers aren't looking for Original Work, is that they prefer to work with something that already works. Similar stories, similar gameplay, etc.

    Don't fix what's not broken, they say. And I agree to a certain point.

    Developers have to consider that it can go for so long, and that they need to move towards a new direction, hence Originality & Innovation. But it's a blurry line to cross. Innovation is hard and time consuming, which means it needs more money. Originality is close, but with so many things already made, it's hard to be unique now.

    Unless you make a random game.

  • Mod

    Well, I would like to say that as a whole we want originality, but you are absolutely right, according to our behavior, we do not, unless it costs .99 or in that ballpark.

    This is one area where I feel Sony at least makes a strong effort, and for all that effort, at least here in America, they continue to be outsold.  Though, it isn't so much originality as it is just new IP's.  Sure, many of the games are pretty unique, such as Little Big Planet, but games like Uncharted, which of course I love, offer a lot of entertainment, but I cannot say that none of it had been done before.

    Heavy Rain and the upcoming Beyond appear to be fairly original, and people liked it or hated it, not sure that too many people(aside from me and indie) loved Heavy Rain, of course I am likely wrong.

    Alan Wake is a great example as well.  Fabulous game that could probably support another disc release if given the chance.

  • Kamehameha highway? Seriously? Does that mean something on whatever the native language of Hawai is? lol
  • Awesome blog.

    In my opinion, the drive to be original should be second at best. First should be to make a great/fun game we can enjoy. I love original stuff (Dragon's Dogma is shaping up to be one of my GOTY titles), but an original game that is utter crap or unplayable is just a waste of space. I do hope developers keep striving to make more original titles, but I also hope that is not what is at the very top of their to do list.

  • You think it's bad here? Originality is practically a no-sell in Japan. Even all of the JRPG conventions that people think set them apart from western RPGs can be traced quite easily back to a copy-paste of a western RPG. It seems like the only people who can really get away with doing something new is Nintendo and a handful of other developers that don't even attempt to claim hardcore credentials and thus don't have to cater to otakus. And that's keeping in mind that their television and movies are even more conservative.

    And on the note of zombie games, I think a better approach is to go for more traditional zombies - you know, impossibly strong, nigh-invincible zombies. Things tend to be a lot scarier when you can't mow them down in droves.
  • It's more like mainstream games have no originality. Most of my favorite games are fairly obscure and I consider them highly unique, Little King's Story anyone. So the real problem is "The highly popular games aren't original."

  • You want originality? Talk to PonstoryGames, lol.

  • As much as I enjoy shooters, they do get tiring after awhile. I remember the first time I played Call of Duty 4: Modern Warfare. It blew me away. So many amazing moments in that game. Now, it seems every shooter feels similar to that.

    I think this is one reason I get into The Elder Scrolls games so much. They just feel so different, and have these awesome worlds you can just get lost in.

    As always, awesome blog!

  • I have an old saying that relates to this topic: Money makes the world go round, but innovation keeps it from slowing.

  • Great blog filled with a lot of good ideas. I was also surprised to see another Gears of War game as well as another God of War. I thought that both of those had already wrapped up. I did expect another game in the Gears universe, but not so soon after the finishing of the trilogy. After five games (and the killing of all the gods) I was under the impression that the God of War games were done, but in an attempt to make a profit they have of course brought the series back.
  • You have some interesting points here, certainly some of which would make a greedy publisher drool. :)  I particularly like your ideas of showing a classic apocalypse or war from a different angle, that's actually something both Naughty Dog and Robotoki are doing with The Last of Us and Human Element, respectively, and that theory has great potential to explore.

  • Great post, I think one reason originality is lacking is because so many gamers cry foul if a series changes, and companies are scared of losing sales in trying new things over proven things. These are some great examples of compromises, I don't think anyone could go wrong with these.
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