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Busy night and got side tracked by a different video game endeavor, so tonight's blog is going to be somewhat abbreviated.
By now everyone in the world of gaming has probably heard about the poke in the eye that Bad Company 2 gave to Modern Warfare 2. If you're one of the only people in the world left that hasn't heard about it, basically the squad of soldiers in Bad Company 2 makes a pointed comment about special forces and guns with heartbeat sensors in an effort to mock Modern Warfare 2. It was subtle but for those paying even just a little attention, the diss was obvious.
I thought it was classic.(Apparently there are a few digs - including one that makes fun of snowmobiles - catch a clip here - http://www.youtube.com/watch?v=OqLr0CSroSo) (the insert link function isn't working)
Well, a few days ago the creative minds behind Sony's new motion controller - the "Move" - poked it's primary competitor in the eye when they mocked the new Microsoft Natal motion controller. Basically the commercial says, "Come on, who wants to pretend their hand is a gun? What is this, third grade?” Butler asks, while stating that the Move offers “what we in the future call ‘buttons’ which turn out to be pretty important to those handful of millions of people who enjoy playing shooters, or platformers, well, anything that doesn’t involve catching a big, red ball” — the latter in reference to a Natal demo."
I thought this was classic too.
See it here - http://mashable.com/2010/03/18/ps-move-mocks-natal/In fact, I think the rivalry between competitors brings a certain amount of hilarity and edginess to the whole field of play. It's like a good boxing match (although I prefer MMA). You want the person you're pulling for to sock it their opponent, while not taking any face shots.
I want to see more of it. I want to see it in marketing. But even more than that, I want to see in game references slinging mud at their primary competitors. I don't want anyone to get hurt in the ordeal, but I think I could tolerate a few hurt feelings in the name of poking fun at one another.
I'm sure these aren't the only instances of mocking your competitor. If anyone can think of others, I'd love to hear it.(I do recall a time in Splinter Cell when Sam Fisher makes a comment and Lambert replies with something to the effect of "this isn't a video game". I know that's not quite the same, more of "self-mocking" but still funny to me.)