The lights are on
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Redbox has made some major, long, decisive steps in the movie-rental
business, offering consumers the opportunity to pick up newly released
films from a kiosk around town for just $1 per day. The success of RedBox has even forced Blockbuster to try a similar strategy.
But according to a report, Redbox isn't satisfied sticking with movies.
Going by a poor game of telephone, Redbox is currently in negotiations with video game developers to offer
games in all the company's kiosks. Redbox president Mitch Lowe told the
wire service his company is "talking early and often with the content
providers of games so that we start out with a much better
understanding of what we're doing."
Lowe was referencing Redbox's recent troubles with Warner Bros., Twentieth Century Fox, and NBC Universal, which recently denied Redbox immediate access to their DVDs,
saying a $1-per-day fee undervalues their films. Redbox is trying to
sell game developers on the idea that its service would benefit both
developers and consumers.
With that said, Redbox doesn't plan to
offer games for just $1. The company has been quietly testing game
rentals in Reno, Nev., and Wilmington, N.C., and in those cases, games
are priced at $2 per day. It offers games for the Wii, PlayStation 3,
PlayStation 2, and Xbox 360.
For now, Redbox isn't saying which
developers it's in talks with. But considering the company currently
has more than 20,000 kiosks in more than 17,000 locations nationwide,
it might behoove game developers to consider it.