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Veteran Member - Level 14
Last month a rumor about Apple developing and releasing its
own console in 2012 hit the web. It was
said to act as both a TV and a game console with “an iTunes-integrated
touchscreen remote and Siri-like voice command technology.” The TV was said to contain “a built in
Kinect-like game console that will go toe to toe with the new Wii U, Xbox 720,
and PS4.” Since then, I have found no
further information regarding this TV/console other than much speculation.
That being said, let’s assume this rumor was true and Apple
was releasing its own console (not necessarily in 2012, but in the near future.
You never know Apple though, they release stuff on a whim, not following any
timeline.) What would we expect out of this
TV/console setup? How would it impact
the video game industry? Who would the
console be geared towards? These are
just a few of the questions that came across my mind, and I felt like throwing
my input out there.
First, what is to be expected from this TV/console? It is said to contain a touch screen remote
(which would act as a controller too?), voice command, and a Kinect like motion
detector, but everything else is completely unknown. The hardware setup should be at least as
sophisticated as the current generation consoles, but would it hold up to the
next generation consoles? I personally
think this integrated console would holds its own in terms of power with the
360 and PS3, but don’t think it’ll be near the capabilities of the next
generation consoles, even if Apple has been developing this for a few years. Now
how much processing power would go into this setup? I would hope this console would be more on
par with the MacBooks when it comes to processing power rather than the iPad. Either way, would this be enough power for a
console to compete in this market? Depending
on how they approach their software, I think this console would be more than
powerful for what they need. The graphics would be HD, but would it be 3D
capable? Or even be ready for 4K resolutions, depending on the size or sizes of
the TV that pairs with the console. I
highly doubt 4K technology would be available, but absolutely think 3D could be
a part of this TV/console knowing Apple.
I do not doubt Apple’s ability to provide some decent hardware.
It’s safe to assume that the full iTunes store and iOS
library would be available for download with the TV/console setup. You would be playing the typical games found
on you iPad or iPhone such as Angry Birds, Infinity Blade 2, and Plants vs.
Zombies. Would this be enough of a
reason for Apple to release their own console?
Or would Apple approach other companies to port and develop games over
to this console such as Call of Duty and The Elder Scrolls titles? Other than the iOS games, I really can’t see
other games being released for this console.
First, developers would need extra time and extra money to create a game
just for the new Apple platform. This
requires getting the dev tools and specifications out to work with. I do not see this to be in the best interest
for the companies. It depends on if they could profit enough extra money to
offset the cost of development and in this case, I do not think they would. And traditionally, games haven’t really been
geared towards Apple platforms such as the MacBook. And I really can’t see this changing in the
near future. Another possibility is that
Apple could or would develop original IP’s just for their console. But would this be worthwhile? I’m highly doubtful this would happen unless
Apple really wants to jump into the gaming industry. So other than the typical iOS games, I don’t
see any other software (specifically video games) being released for this
Competition and its Impact on the Industry:
Now how would this console impact the video game
industry? And would there be any big
competition with other console developers?
To me, this seems quite obvious.
If Apple does not shop developers to port games over to their console or
develops their own first party games, I see no effect to this industry and no
increased competition in the current console war. This TV/ console would act as another ‘iPad’
with the library of iOS games. Since the
mobile market is already around and making money, this will just be another
product that iOS games can be downloaded on.
I see more competition with the HD TV market, since this is an
integrated TV/console setup. Overall,
this will be just another item that the App Store will be available on.
Now this is where the Apple console will stray from the
typical consoles we know. First off, it
is a TV as well as a console. And depending on the available sizes of the TV,
if there are multiple sizes, I don’t see this costing less than $1000. Next, it is an Apple product. And Apple has the tendency to overprice most
of their products. Being a TV/console
setup and an Apple product, it will probably run you over $2000, size
depending. Why would someone want to pay
over $2000 for an HD TV with an integrated console when they might already have
a HD TV they bought for much cheaper?
The pricing is where Apple can completely flop this product. You can buy much similar setups for much
cheaper. Other than the very dedicated
fanbase of Apple users, I really don’t see them selling enough of these to the
typical consumer to offset the cost of the product. Apple needs to be willing to be competitive
with their pricing. This is one product
that the Apple logo might not help sell.
I’m not highly impressed with this console release rumor,
not just because I’ve personally never been a huge fan of Apple, but because it
doesn't seem like an appealing addition to the console market. I really do not see this product having a
strong release, if it is being released in the near future. It’s a TV/console setup and most people
already own a HD TV. This would sell
much better as just a console. Also,
without the knowledge of knowing if developers are planning to release games
for this console (other than iOS games), it wouldn't seem worth a buy when you
can get the same thing from an iPad and iPhone.
Apple really needs to sort things out or release more information about
this console. Until then, I don’t think this is a good move for Apple.