Today, the first Microsoft store opened in Scottsdale, Arizona. Theres been a lot of talk about Microsoft pushing its retail business by offering on-demand PC games at kiosks in their stores, however, there's one story that I'm sure all 360 owners out there who have ever had an issue with console failure will find of utmost importance. MS is taken some their console failures even more serious now, by allowing for in-store repair services.

All Microsoft stores will be equipped to deal with some basic repair tasks. All you have to do is walk in the store with your console, drop it off at the Answers Desk and a Microsoft Store employee will then diagnose the issue that you're having. If it's something simple -- such as a faulty power supply causing the Red Ring of Death -- they'll rectify the situation immediately.

Here's where things get really amazing though. If it has to be shipped out, once the store has received your console, the main distribution center is notified and a replacement unit can be sent right away. (Now that's what I call good customer service!)

While this will only be of any good to people who actually have a Microsoft Store in their area, I still have to give them credit for this one. This is the way they should have been dealing with this issue since the beginning.