The lights are on
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Microsoft is getting its fair share of hate, and even their recent policy change is causing a new wave of disapproval. This goes to show that gamers have a voice and apparently a strong one. Don Mattrick unfortunately has a voice too, and one that no one wants to hear. We know that Microsoft is not a dumb company or they wouldn’t have created such an outrage. So maybe it’s not Microsoft as a company that infuriates the consumers, maybe it is those they choose to speak for them.
We already saw the backlash behind Adam Orth’s idiotic Twitter escapade and how that ended. When you decide to voice your opinion as an employee of a large company, you give the impression that the company you work for shares your opinion. It was only a matter of time before the higher-ups saw the controversial tweets Orth made, and how they immediately were met with negative attitudes. His [Orth] firing was all but inevitable. Then things got really interesting when the Xbox One was fully in the public eye (Enter Don Mattrick, stage right).
I guess it’s safe to say that M$’s biggest problem isn’t its business decision, but more or less their choice of figureheads. Lets just say the gaming community won’t vote Don Mattrick the man of the year. At the beginning of E3 Don helped perpetuate the message that Orth started. This crusade of an always-online gaming experience quickly became the bane of the industry. As soon as Don stepped onto the giant stage of E3, there was a mutual disdain from the majority of those in attendance. He went on to explain the vision Microsoft had for the future of gaming. However this vision was a forcible one.
Don made it a point to express how their DRM policies favor the developers who make our favorite games. Only problem with it is he poured on the guilt to the consumers in his approach towards used games. Before the Microsoft presentation he [Mattrick] was interviewed by a journalist from Spike TV’s gametrailer.com. In this interview, without even being posed a question about what they offer the offline gamer, he made this comment; “Fortunately we have a product for people who aren’t able to get some sort of connectivity, it’s called the Xbox 360.” Way to alienate a good portion of gamers from entering the next generation of gaming with your product Don. Read The Rest Of The Full Article Here