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Like it or not, Square Enix's "Core Online" is very possibly how we will be seeing our games
offered in the future. It makes a lot of sense to deliver games in this fashion
from the developer, publisher and consumer standpoint. The biggest problem is
that gamers are cynical and quick to reject any idea that comes from a giant
publisher. People are quick to dismiss new ideas as an attempt to snatch some
of their hard earned money away. Coming from a company that charges copious
amounts of cash for iOS offerings of decade old games, who would blame gamers
for their pessimism? Join us in our quest to decipher what Core Online actually has to offer, and take away, from us gamers.
How it’s good for Publishers:
Publishers have long lived and died by the “launch window”.
If a game doesn’t sell well out of the gate, it’s largely considered a failure.
With a service like Core Online
however, they are able to receive revenue from these games in the form of advertisement
s. What this means is that they are able to generate revenue where there was no
revenue before. They’ve helped solve the issue of used game sales with this
system as well, but we will get to that when we talk about how this is good for
the consumer. A gamer could be mildly interested in a game, but never
interested enough to spend their money on it. As the industry is now, that is
simply lost potential. The gamer never pays to play the game, and the publisher
never makes any money from that gamer. With Core
Online though, they are able to satisfy the curiosity of that gamer, and
potentially make a little money at the same time.
The more publishers have this, the more games they can fund
How it’s good for
Imagine you’ve got a new game in a series coming out, and
you are afraid it’s been too long since the last entry. You’re afraid that
gamers have lost interest in your intellectual property and it’s really going
to hurt the sales of your new game. Now, imagine being able to push out the preceding
games in the series to the public for free! Of course the publisher would never
allow you to do such a thing if they couldn’t fiscally benefit from it, and
that’s where a system like Core Online
comes in. You’re able to drum up interest in the series, the user gets the play
the games for free, and the publisher gets some revenue from the service. That’s
what we call a “win-win”.
Would you play the original X-Com for free?
How it’s good for
The phase, “There’s
no such thing as a free meal” is the first thing most people think of when
offered something as generous as a free game. Core Online however is making that a reality. If you’re interested
in a game, but have never really been willing to spend money to satisfy your
curiosity, this is a perfect solution. Sure, you’ll have to watch a few ads,
but that’s a very small price to pay when it comes to playing a triple-A game...
for free. What’s even better is that it’s a digital offering. This system
combines the massive appeal of free games, with the convenience of downloading
a game direct to your PC. Sure you could get in your car, drive to the store,
pick up the game for $20, drive home and play it…but isn’t it so much easier to
just go to the site and download the game? What’s even better is that you have
a choice. If you don’t like the ads, you can always just buy the game. While
used games are a very important part of the game industry, a system like Core Online is a major threat to their
GameStop is smart enough to survive, but this is still a potential threat
What needs to
It’s easy to see the potential in a system like this, but
there are also obvious short comings. One of the first things that needs to
happen is how/when the ads are presented. A simple time based system can be
very frustrating when in the middle of a tense situation. You’re in the middle
of an intense cutscene, then the game suddenly pauses and requires you to watch
an ad. It’s a very jarring effect and can completely ruin the tone of the game.
These ad breaks need to be incorporated into the loading screens, between
chapters, between multiplayer matches. ETC. Not in the middle of gameplay.
The next “must change” about the service is its limited
library. While this is likely this is just a test to see if a system like this
will even work, the true test is when the selection of games is large enough to
support an actual community. If done correctly, this kind of service could be
the video game equivalent of Hulu or Netflix.
The most important thing Core needs to do is bring the
service to a console base. There are plenty who feel PC gaming is largely superior
but the numbers don’t lie. Console game sales still greatly outnumber PC game
sales and there is something to be said for the simplicity and ease that comes
with playing games on a console.
Fortunately, more games are currently being prepared for the service.
Only time will tell if the Core Online system will bear fruit. Honestly, gamers everywhere
should hope it does. Given the odds, it can only be a good thing is this type
of model catches on. While some would argue that Square Enix has lost their way
in innovative storytelling (those people obviously haven’t played Neir), they
certainly seem to have a staggering amount of potential with their Core Online.