Peta Claims, "Mario is sending the message that it's OK to wear fur" - GIAndy Blog -
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Peta Claims, "Mario is sending the message that it's OK to wear fur"

I love animals. I think they are great. I'm not for cruelty to animals either, but this press release and the game itself are just dumb and an insult to gamers everywhere. I hope Nintendo sues them.


Here is the release:


Skinned Raccoon Dog Chases Down Tanooki Mario in Super Tanooki Skin 2D
Los Angeles — If PETA has its way, Mario has stolen his last tanuki skin. The mustachioed plumber is back to wearing tanuki fur ("tanuki" is the Japanese word for raccoon dogs), and now Tanooki is fighting back to reclaim what's his in Super Tanooki Skin 2D, a new side-scrolling game from PETA. In the game, which is the center of PETA's new "Mario Kills Tanooki" campaign, players direct a bloody, skinned raccoon dog as he chases a  tanuki fur–suited Mario through a surreal fur farm where raccoon dogs are routinely skinned alive for their fur. Quick reflexes and jumping skills will allow Tanooki to capture Mario and reclaim his skin.
"Tanukis are real-life raccoon dogs who are beaten and, as PETA's undercover exposés show, often skinned alive for their fur," says PETA Executive Vice President Tracy Reiman. "This winter, everyone can give raccoon dogs and other fabulous animals a 1-UP by keeping our wardrobes fur-free."
Tanooki may be just a "suit" in Mario games, but by wearing the skin of an animal, Mario is sending the message that it's OK to wear fur. We created our game to help inform people that in real life, Mario would be wearing the skin of an animal who was beaten, strangled or electrocuted, and it wouldn't give him any special powers other than the power of self-deception. 
On fur farms in China—the world's largest fur exporter—raccoon dogs are confined to row upon row of tiny wire cages that are exposed to the elements. Many of the animals go insane from the intensive confinement. A "Mario Kills Tanooki" video shows undercover video footage of raccoon dogs as workers drag them from cages and slam them repeatedly to the ground to kill them. Most of the animals don't die right away, and some survive for as long as 10 minutes after they are skinned. One investigator recorded a skinned raccoon dog on a heap of carcasses who had enough strength to lift his bloodied head and look, blinking, into the camera.
For more information and to play the game, please visit or click here.

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  • All I can say is *facepalm*
  • Its not okay to wear fur. Now excuse me while I squeeze into this frog suit.
  • So Mario wearing video game fur is bad but Mario slaughtering a cartoon raccoon is ok? Just want to make sure there are no double standards here.
  • You. Have. Got. To. Be. Kidding. Me.

  • That's horrible...but Mario can still turn into a statue when he's wearing that in his own series of games. Funny how it never seemed to look, smell, or feel plushy like fur, though...

  • Won't anyone think of the Goombas???
  • Next they'll start complaining about Link riding Epona across Hyrule repeatedly.
  • Well, I certainly don't have the urge to wear fur while playing any sorts of Mario games. I think we can all agree that image up there is kinda disturbing...

    I wonder what Shigeru Miyamoto's stance is on the situation.
  • Hasn't Mario been dressing up as a raccoon for like 20 years? Why are they just now getting upset about this? And if they're so upset about Mario dressing up like a raccoon, why not get angry about him jumping on turtles and kicking them off cliffs? I am confused.
  • im so sick of peta. next they are gonna say skyrims bad because every day thousands of dragons are harvested for there souls.
  • Oh PETA, your idiocy amazes me!

  • Peeta is just pathetic.

  • PETA's stupidity astounds me. *double facepalm*

  • And this will further their movement how?
  • And to think more men are joining PETA because its also a site with naked models on it, which im sure no guy minds, but how would those people think now that they overeact about this!

  • Andy please give some warning before that statement from PETA. That is cruel and disturbing. I am not agreeing that Mario is the catalyst, just that the statement is something I wish I would not have read.

  • What about the mushrooms he stomps on?! Think of the goombas!!! Also I think Nintendo can sue over that logo; can you say copyright infringement?

  • Mod

    Kinda poorly timed and executed, but I see where they are coming from.

  • Do they know you get the Tanooki ability from a leaf?
  • Ughh, this is why they get no respect...

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