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  • Blog Post: Call Of Duty Online Faces The Challenge Of Appealing And Adapting To Chinese Gamers

    At E3, we had the chance to get a look at a game we’ll likely never play. Call of Duty is about to enter its third beta in China, and Activision gave us a lesson in the challenges of bringing its flagship franchise to a new market in a brand new format. Activision is teaming up with Tencent, which... More
  • Blog Post: Activision Re-Joins The ESA

    Back in 2008, Activision dropped out of industry trade association the ESA (Entertainment Software Association) . Now the Call of Duty publisher/developer – along with Chinese online services company Tencent – is back in the fold. Although Activision has not been a member of the ESA for a... More
  • Blog Post: Another Key Staff Member Departs Epic Games

    The past year has seen a steady stream of departures from Gears of War and Unreal Engine developer Epic Games. Head of global marketing Kendall Boyd has taken a position with Microsoft as head of marketing for the Halo franchise. Boyd's exit follows a number of key personnel that have left the studio... More
  • Blog Post: Report: Microsoft, Time Warner Vetted As Suitors For Activision Blizzard

    Vivendi, majority owner of Activision Blizzard, may be looking to sell the video game publisher/developer, and Microsoft and others are being sized up for the sale. Reuters reports that multiple sources have told it that Vivendi has hired a bank to check out potential suitors for Activision Blizzard... More
  • Blog Post: Week in Review: 7/6/12

    Life moves pretty fast. If you don't stop and look around once in a while, you could miss it. But if you do, you can always read this Week in Review column and catch up on all the big video game news you slept on. Sony Surprises Sony dominated the industry news this week. The most notable announcement... More
  • Blog Post: Activision, Tencent Bringing Call Of Duty To China

    Activision and Tencent have announced that the two companies have entered a partnership to bring a new entry in the Call of Duty series to China. Call of Duty Online features microtransaction-fueled customization, which allows players to purchase new weapons, gear, and perks. “We are very excited... More
  • Blog Post: Tencent Purchases Minority Stake In Epic Games

    Tencent Holdings has announced that it has purchased a minority stake in Epic Games. Neither the Chinese company nor Epic have revealed the terms of the deal, under which Epic maintains its independence. "We have a lot that we can learn from each other, and we look forward to supporting the Epic... More
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