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  • Blog Post: Activision Advises Caution For Second Half Of 2013, Reaffirms Risk Averse Approach

    Today's first quarter Activision earning's call was a straightforward detailing of current successes, planned moves, and smart caution. Throughout the 45 minute presentation, CEO Bobby Kotick and CFO Dennis Durkin returned multiple times to two key themes. Kotick and Durkin tempered their first... More
  • Blog Post: Activision Exceeds Expectations In First Quarter 2013

    Activision is off to a good start to its 2013 fiscal year. The publisher touted strong, but still declining numbers for World of Warcraft, and continued the impressive performance of November's Call of Duty: Black Ops II. Skylanders and Call of Duty remain the top two best-selling franchises for... More
  • Blog Post: Skylanders Coming To A Happy Meal Near You

    According to a tweet from the official Skylanders account , the lovable figures will appear inside McDonald's Happy Meals nationwide very soon. The image above comes from the official Happy Meal website . Activision also announced that each of the nine figures (pictured below) will come with a $10... More
  • Blog Post: Skylanders Swap Force Will Require A New Portal

    So far, Activision's Skylanders franchise has allowed players to take components from the first game and use them in the sequel, Skylanders Giants. The next entry, Skylanders: Swap Force, is coming this fall, and one chunk of the experience won't be coming along for the ride. As you can see in... More
  • Blog Post: Activision Announces Impressive 2012 Sales Numbers

    Activision Blizzard released its 2012 calendar year financials today, and defied the slumping game market with impressive sales numbers. CEO Bobby Kotick said, “We are very pleased to report that Activision Blizzard delivered the best performance in its history. With better-than-expected net revenues... More
  • Blog Post: Skylanders Reaches 100 Million Toys Sold

    The Skylanders franchise has proven to be quite popular for Activision, with over 100 million toys being sold in the U.S. Over $500 million in total revenue has been made from the video game and collectible toys. The announcement was made at Activision’s Toy Fair 2013 press conference, where it... More
  • Blog Post: Skylanders Swap Force Debut Teaser Trailer

    We found out about the latest entry into the Skylanders series this morning , and now we have a little bit more to go on with a new trailer. You'll see just a few of the 250 combinations you will be able to use in the game, and it's all set a classic Fatboy Slim soundtrack. We still don't... More
  • Blog Post: Activision To Debut New Skylanders

    Activision is putting internal studio Vicarious Visions in charge of the next Skylanders game, dubbed Swap Force. The game – which doesn't have an official release time frame yet – lets players combine the top and bottom halves of 16 Swap Force characters for 250 combinations. These unique... More
  • Blog Post: Playing "I Spy" With Disney Infinity

    We combed through Disney's trailer for Infinity to see which characters you can look forward to unlocking somewhere down the road. Look who we caught running around the Disney Infinity trailer: Jack Sparrow from Pirates of the Caribbean Sulley from Monsters University Mr. Incredible from The Incredibles... More
  • Blog Post: Disney Officially Announces Infinity

    Disney is calling its Skylanders-like Infinity more than just a game, but a platform for its entire list of intellectual properties. Project Infinity has been rumored for awhile, but Disney finally announced the game at a press event in Hollywood earlier today. The game is being developed by Avalanche... More
  • Blog Post: Bobby Kotick Does Play Video Games

    The New York Times recently published a large article about Activision CEO Bobby Kotick where he defends his appreciation for video games, and politely requests that people stop posting unflattering Photoshops of him online. In the interview, Kotick says he has never been able to live down an article... More
  • Blog Post: Activision Reports $841 Million In Net Revenue This Quarter

    Thanks to games like World of Warcraft: Mists of Pandaria, Diablo 3, and Skylanders Spyro's Adventure, Activision is still making a lot of money. In a recent financial report , Activision announced that it currently has no debt and $3.4 billion in cash and investments. The company's profits are... More
  • Blog Post: The Wii Bundles Keep Coming

    Nintendo has announced two new hardware/software configurations for the aging console, a little more than a week after revealing another bundle. These two new packages each includes third-party game, and in one case, a blue console. One of the packages includes the system and a copy of the latest entry... More
  • Blog Post: The Skylanders That Never Were

    Blogger and Activision community manager Dan Amrich penned a fascinating article that dives deep into Skylanders' development past. "Skylanders started life as a project called Spyro’s Kingdom," Amrich writes. "Spyro was going to be a full-grown dragon and the king of Spyro’s... More
  • Blog Post: Frito-Lay Skylanders Promotion Kicks Off, Could Crush Dreams

    Frito-Lay's Skylanders: Spyro's Adventure promotion delivers a lesson: You don't always get what you want. Specially marked packages of Frito-Lay's Flavor Mix sample pack come with a mail-in voucher for an exclusive Skylander Sidekick figure. There are four figures to collect. but you... More
  • Blog Post: New Skylanders Figures Coming To Bags Of Chips

    Update : Activision confirmed to Game Informer the promotion is real and it begins on July 8. --------------------------------------------- A leaked Frito Lay Power Point deck appeared online this weekend, showing a Skylanders promotion kicking off on July 9. A purchase of a specially marked Frito Lay... More
  • Blog Post: Skylanders Cloud Patrol Hits iOS

    Activision is expanding the Skylanders franchise to iOS devices with Skylanders Cloud Patrol. The game features over 30 Skylanders to unlock, and lets you fly around on an air ship as you tap and swipe the touchscreen at enemies. Skylanders are brought to life in Cloud Patrol via codes on the figures... More
  • Blog Post: New Skylanders Toys Heading To Retail

    Collectors and parents tasked with buying their children loot, now's the time to frequent retail stores to see if the new Skylanders figures have been stocked. Activision sent along a package containing the new series of toys for review, and they should be hitting store shelves now, if they haven't... More
  • Blog Post: Fan Creates Combustible Spyro Papercraft Tribute

    A couple years ago, I had a conversation with Jeff Cork about the odds of us ever seeing new Spyro the Dragon or Crash Bandicoot games again. We both came to the conclusion that we'd see a third Tony Hawk Ride game before Spyro or Crash saw the light of day again. Now, Spyro is more popular than... More
  • Blog Post: Toy Modder Frees Skylanders

    Skylanders has been incredibly popular for Activision, thanks in part to the line of high-quality toys that are incorporated in the game. Unfortunately, the toys are a bit stiff. Fortunately, a toy modder has come to their rescue, adding articulation and other cool details to the figurines. A gallery... More
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