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  • Blog Post: Activision’s Eric Hirshberg Explains Why The Company Bets Big

    Publishers and developers have personalities just like the individuals that comprise them. That’s the benefit of working in a creative industry, even one that is becoming increasingly driven by bottom line performance. As you look across the field of remaining mega-publishers, you’ll notice... More
  • Blog Post: Kid Reporters Ask Kevin Love The Big Questions In This Cute E3 Skylanders Interview

    Crack kid reporter team Sophie and Stellan trapped Timberwolf NBA player Kevin Love at E3 this year, and weren’t afraid to confront him with the big questions, like: “If you could trap one of your opponents, and put them on the T-Wolves, who would it be?” and “What’s the... More
  • Blog Post: Toys For Bob Giving Away 25 Rare Skylanders Figures In Honor Of 25th Anniversary

    Skylanders developer Toys for Bob is celebrating its 25-year anniversary by giving away 25 rare Skylanders figures. RT to win RARE Skylanders! Toys For Bob turned 25! In celebration, it’s a big giveaway! #TFB25 Rules here: http://t.co/WYheUX91aK — Skylanders Game (@SkylandersGame) May 21... More
  • Blog Post: Activision, Potato-Chip Company Holding New Skylanders Promotion

    Update: A few months ago, fans were given the chance to name the three Skylanders pictured above. Activision and the contest's co-sponsor selected the winners, and all three fit the characters quite well. The new water Skylander is named Flip Wreck, the death Skylander is Bat Spin, and the life Skylander... More
  • Blog Post: IDW Is Bringing Skylanders To Comic Books

    Skylanders are everywhere. They are plastered on backpacks, thermoses, phone cases, pajamas, and bathroom accessories. It was only a matter of time until their stories were told in print. Starting this October, IDW Publishing and Activision are joining forces to bring Skylanders to comic books. The first... More
  • Blog Post: McDonald's Adding Skylanders Toys To Happy Meals

    Skylanders fans should be really happy next time they order a Happy Meal at McDonald's. For the second year in a row , the fast food giant will be stocking figures based on Activision's epic game that brings toys to life. From March 28 through April 24, Happy Meal purchasers at participating... More
  • Blog Post: Skylanders Now A $2 Billion Franchise, Toys For Bob Leading 2014 Entry

    Skylanders is now apparently in a two-year development rotation. Toys for Bob, which created and handled development for the first two Skylanders titles, took a break this year. Vicarious Visions was responsible for Skylanders: Swap Force, introducing a number of tweaks and improvements. This year, Toys... More
  • Blog Post: Activision Beats Third-Quarter Expectations

    One day after the release of Call of Duty: Ghosts, Activision is reporting stronger than expected earnings for its third quarter. This comes on the back of last year’s Call of Duty and Skylanders titles, Diablo III on consoles, and Starcraft II: Heart of the Swarm. Call of Duty: Ghosts , which... More
  • Blog Post: Skylander's Kaos Is Hiding Out In Scotland

    The Loch Ness Monster isn't the only creature hiding out somewhere is Scotland. The Skylander's villain Kaos has also taken refuge in the land of National Geographic vistas. Can you see where he's hiding? Last week Activision pulled an interesting marketing stunt and "virtually twinned"... More
  • Blog Post: Activision And Scottish Tourism Pair Skylands With The Isle Of Skye

    The concept of "sister cities" isn't a new one, and the concept has spread from major metropolises to small towns. Activision and VisitScotland are doing something a little different, though. The duo have virtually "twinned" the Isle of Skye with Skylanders' fictional Skylands... More
  • Blog Post: Costume Ideas For Gamers This Halloween

    Looking to dress up as a video game character for Halloween this year? Don’t want to spend the time and effort to make a costume worthy of cosplay events? Well, the internet is here to make it easy to show your gaming pride this year. Minecraft fans who want to save money can buy a Creeper cardboard... More
  • Blog Post: Get Ready For Skylanders Swap Force With Giveaways And Times Square Event

    Are you excited to for Skylanders Swap Force? If so, you're in for a treat. To celebrate the release, Activision is throwing daily contests via its Twitter for Swap Force starter packs. That's right, one pack per day will be given away from October 1 - 31. But that's hardly the only celebration... More
  • Blog Post: Skylanders: Swap Force For 3DS Gets Unique Characters

    Each year, Activision prods avid Skylanders fans with the unique figures found in the 3DS Starter bundle. Last year, it was Punch Pop Fizz, a red variant of the Bobcat Goldthwaite-voiced character. This year, all three of the packed-in figures with the portable Skylanders: Swap Force are different than... More
  • Blog Post: Reader Discussion: How Do You Feel About The Action Figure Trend?

    Disney Infinity releases today ( a Sunday release ), a video game that requires the purchase of physical action figures to extend content. How do you feel about that? It’s a trend that Skylanders started, but Disney’s not the only one who took notice. The Wii U has built-in near field technology... More
  • Blog Post: Skylanders Outselling All Other Action Figures

    The booming toy sales are just one part of a wider success story for Activision's kid-focused gaming series. A new press release from Activision claims that Skylanders toys are outselling all other action figures in the US in 2013, according to the US NPD Group and internal Activision numbers. Including... More
  • Blog Post: Skylanders: Swap Force Goes Dark With Collector's Edition

    If you wanted evidence that Skylanders has gone outside its demographic, here it is. The third game in Activision's $1.5 billion franchise is getting a collector's edition, even if it doesn't carry those exact words. The Skylanders: Swap Force Dark Edition will retail for $99.99 only at Gamestop... More
  • Blog Post: Has Disney Infinity Been Taking Cues From Skylanders?

    There's been a lot written about the similarities shared between Activision's Skylanders franchise and Disney's upcoming Disney Infinity. Now, new video footage shows that these common traits may be no coincidence. In a video about the making of Disney Infinity which was posted and subsequently... More
  • Blog Post: Skylanders Themed Monopoly Now Available

    The latest addition to the Skylanders family is a beloved board game classic, Monopoly. Rather than vie to buy the typical board game real estate like Boardwalk and Park Place, players compete to purchase Skylanders properties. These include Stealth Elf's Ninja Dojo, Persephone's Gem Shop Tax... More
  • Blog Post: New Skylander's Giants Sidekicks Revealed, Available Via Frito-Lay Promotion

    Much like Activision did with the first Skylander's game , a new set of figures have been revealed are only obtainable by collecting codes from Frito-Lay products. You can see the new sidekicks above. They are smaller and more adorable versions of Tree Wrex, Thumback, Ninjini, and Eyebrawl. Head... More
  • Blog Post: Skylanders Swap Available For Pre-Order Today Worldwide, Prices Announced

    Since our announcement of Skylanders Swap Force, new details have emerged on the pricing of the next installment of the Skylanders series. Now available for pre-order, the starter pack's suggested retail price is set for $74.99. Those who reserve a pack will receive a free toy upon pick-up at participating... More
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