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  • Blog Post: There's Only One Way To Get The Donkey Kong And Bowser Amiibo Skylanders

    Amiibo collectors are used to paying a little bit more than retail for that one figure they really want. If you're interested in a full set that includes both of the upcoming Amiibo Skylanders, you're going to need two different versions of the Skylanders Superchargers starter set. Turbo Charge... More
  • Blog Post: Parents Don’t Mind Spending $131 On Skylanders, Disney Infinity, And Others In Six Months

    The NPD Group has issued a report on one of the hottest segments of the gaming industry: action figure games. Whether you call them “toys to life” or “interactive gaming toys,” more competitors are trying for a slice of the pie. Activision’s Skylanders, the genre originator... More
  • Blog Post: Limited Edition Easter And Valentines Day Skylanders Figures Unveiled

    A trio of new figures are coming to Skylanders Trap Team to commemorate Valentine's Day and Easter. Available at announcement, Love Potion Pop Fizz is a full-size Skylander and will be joining the main roster of Trap Team characters. A pair of mini-figures , Power Punch Pet-Vac and Eggsellent Weeruptor... More
  • Blog Post: Skylanders Is Now A $3 Billion Franchise

    After a year, we finally have new Skylanders sales data. Activision last reported in early 2014 that the the franchise was worth $2 billion. That’s a bit higher now. Skylanders, which was confirmed on Activision’s earnings call today, is now a $3 billion franchise. The “toys-to-life”... More
  • Blog Post: The War Of The Action Figures: Disney And Activision’s Dueling Sales Stats

    There is a war brewing in the gaming world, and it’s not the one you might think. Ever since last year, Activision and Disney have been duking it out in the growing “toys to life” market (also called “toy-loadable content”). Today sees dueling statistics about performance... More
  • Blog Post: Activision Touts Dominating Sales In 2014

    We're still a few weeks away from closing out 2014, but that's not stopping Activision from celebrating a little early. Hot off the heels of last night's November NPD numbers , Activision has announced that the two best-selling console games of the year belong to them. According to Activision... More
  • Blog Post: Skylanders Eon’s Elite Are Three Times More Powerful Than Other Figures

    When Skylanders was first announced, there was a healthy amount of skepticism about the combination of toys and video games. Activision and developer Toys for Bob proved the concept, building the property into a $2 billion mammoth over the past three years. This year, Activision is introducing a line... More
  • Blog Post: Activision’s Eric Hirshberg Explains Why The Company Bets Big

    Publishers and developers have personalities just like the individuals that comprise them. That’s the benefit of working in a creative industry, even one that is becoming increasingly driven by bottom line performance. As you look across the field of remaining mega-publishers, you’ll notice... More
  • Blog Post: Kid Reporters Ask Kevin Love The Big Questions In This Cute E3 Skylanders Interview

    Crack kid reporter team Sophie and Stellan trapped Timberwolf NBA player Kevin Love at E3 this year, and weren’t afraid to confront him with the big questions, like: “If you could trap one of your opponents, and put them on the T-Wolves, who would it be?” and “What’s the... More
  • Blog Post: Toys For Bob Giving Away 25 Rare Skylanders Figures In Honor Of 25th Anniversary

    Skylanders developer Toys for Bob is celebrating its 25-year anniversary by giving away 25 rare Skylanders figures. RT to win RARE Skylanders! Toys For Bob turned 25! In celebration, it’s a big giveaway! #TFB25 Rules here: http://t.co/WYheUX91aK — Skylanders Game (@SkylandersGame) May 21... More
  • Blog Post: Activision, Potato-Chip Company Holding New Skylanders Promotion

    Update: A few months ago, fans were given the chance to name the three Skylanders pictured above. Activision and the contest's co-sponsor selected the winners, and all three fit the characters quite well. The new water Skylander is named Flip Wreck, the death Skylander is Bat Spin, and the life Skylander... More
  • Blog Post: IDW Is Bringing Skylanders To Comic Books

    Skylanders are everywhere. They are plastered on backpacks, thermoses, phone cases, pajamas, and bathroom accessories. It was only a matter of time until their stories were told in print. Starting this October, IDW Publishing and Activision are joining forces to bring Skylanders to comic books. The first... More
  • Blog Post: McDonald's Adding Skylanders Toys To Happy Meals

    Skylanders fans should be really happy next time they order a Happy Meal at McDonald's. For the second year in a row , the fast food giant will be stocking figures based on Activision's epic game that brings toys to life. From March 28 through April 24, Happy Meal purchasers at participating... More
  • Blog Post: Skylanders Now A $2 Billion Franchise, Toys For Bob Leading 2014 Entry

    Skylanders is now apparently in a two-year development rotation. Toys for Bob, which created and handled development for the first two Skylanders titles, took a break this year. Vicarious Visions was responsible for Skylanders: Swap Force, introducing a number of tweaks and improvements. This year, Toys... More
  • Blog Post: Activision Beats Third-Quarter Expectations

    One day after the release of Call of Duty: Ghosts, Activision is reporting stronger than expected earnings for its third quarter. This comes on the back of last year’s Call of Duty and Skylanders titles, Diablo III on consoles, and Starcraft II: Heart of the Swarm. Call of Duty: Ghosts , which... More
  • Blog Post: Skylander's Kaos Is Hiding Out In Scotland

    The Loch Ness Monster isn't the only creature hiding out somewhere is Scotland. The Skylander's villain Kaos has also taken refuge in the land of National Geographic vistas. Can you see where he's hiding? Last week Activision pulled an interesting marketing stunt and "virtually twinned"... More
  • Blog Post: Activision And Scottish Tourism Pair Skylands With The Isle Of Skye

    The concept of "sister cities" isn't a new one, and the concept has spread from major metropolises to small towns. Activision and VisitScotland are doing something a little different, though. The duo have virtually "twinned" the Isle of Skye with Skylanders' fictional Skylands... More
  • Blog Post: Costume Ideas For Gamers This Halloween

    Looking to dress up as a video game character for Halloween this year? Don’t want to spend the time and effort to make a costume worthy of cosplay events? Well, the internet is here to make it easy to show your gaming pride this year. Minecraft fans who want to save money can buy a Creeper cardboard... More
  • Blog Post: Get Ready For Skylanders Swap Force With Giveaways And Times Square Event

    Are you excited to for Skylanders Swap Force? If so, you're in for a treat. To celebrate the release, Activision is throwing daily contests via its Twitter for Swap Force starter packs. That's right, one pack per day will be given away from October 1 - 31. But that's hardly the only celebration... More
  • Blog Post: Skylanders: Swap Force For 3DS Gets Unique Characters

    Each year, Activision prods avid Skylanders fans with the unique figures found in the 3DS Starter bundle. Last year, it was Punch Pop Fizz, a red variant of the Bobcat Goldthwaite-voiced character. This year, all three of the packed-in figures with the portable Skylanders: Swap Force are different than... More
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