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  • Blog Post: NPD: More Than One Third Of U.S. Population Plays PC Games

    And to think they said PC gaming was dead. The platform is not only living, it's thriving according to a new NPD study that claims 37 percent of the U.S. population over the age of nine plays PC games. These aren't just passing fancies, either. The report suggests this contingent plays an average... More
  • Blog Post: NPD Study: 34 Million U.S. Gamers Average 22 Hours Of Gaming A Week

    Between March 10-28, The NPD Group conducted a study with 7,927 U.S.-based people (ages 9 and above) to analyze their gaming habits. From this data, which is collected in NPD's Core Gaming 2014 report, NPD concludes that over 34 million people in the U.S. play video games for an average of 22 hours... More
  • Blog Post: NPD: Video Game Content Sales Total $3.5 Billion In First Quarter

    The video game industry tracking organization says that sales on total video game content were the same as the first quarter of a year ago, with digital content sales rising. In the company's Games Market Dynamics: U.S. report, NPD revealed that a total of $3.5 billion had been spent on game content... More
  • Blog Post: NPD Group Looks At Core Gamers And Spending Habits

    Ever wonder what percentage of the U.S. population is considered a core gamer? Do these gamers generally prefer physical or digital copies of games? A report from the NPD Group gives some interesting percentages and insight into their purchasing habits. The global information company NPD Group released... More
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